Trending Sources

Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Image courtesy of Info Trust LLC. You’re not alone.

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5 Key Social Media Analytics Your Nonprofit Needs To Track

TechImpact

Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. No problem. That’s a lot of data. Twitter.

Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

The instructor is Google Analytics Evangelist Andrew Cutroni.  Guidance on how to build an effective measurement plan.

Google Analytics - Annotations

Connection Cafe

This post is the sixth in an ongoing series about Google. Analytics. Author: Alissa Ruehl. there. The change in pageviews last month?

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Google Analytics is one example of an outcome indicator. Step 5: Measure your incoming links to your action alert using Google Analytics.

The Self-Taught Analytics Professional

Connection Cafe

First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. 

The Google Analytics Jungle Has Gotten Wilder: 5 New Features to Explore

NTEN

Online Organizer. The new version of Google Analytics is more than just a new interface: there are a slew of new features (large and small) that will make your inner data geek clap its hands and cheer. Google Analytics is a jungle. analytics google analytics nptech nten Web Sites website analytics Communications

Do Social Better with Google Analytics: How to Use Advanced Segments to Track Social Media Performance

NTEN

When you think of the concept of the “social” website, Google Analytics -- the numbers nerd quietly tabulating traffic in the background on your site -- doesn’t immediately leap to mind. And Google said, “Let there be light.”. With that goal in mind, let’s see how we can find corresponding measurements in Google Analytics.

Google Analytics for Nonprofits - Part 2

Connection Cafe

This post is the second in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Does Responsive Design Really Raise More Money for Nonprofits? [INFOGRAPHIC]

Connection Cafe

So many nonprofit websites are moving to responsive, but how does responsive help organizations raise more money? Whoa. 2. Why Online Express?

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Why Your Nonprofit Is Not Ranking on Google

NetWits

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing.

Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. What’s the reason? Examine Visits.

The difference between Google Plus Business Pages and Profiles

John Haydon

It might be helpful at this point if we back up a bit and explain the difference between Google Plus Pages and Profiles.

Data Hygiene: Is a bad address costing your organization?

Connection Cafe

The summer was spent getting organized and planning for the following year among other things.

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Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Alex Abelin: Google + for Nonprofits. Does  Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

Google Algorithm Cheat Sheet for Nonprofits

NonProfit Hub

In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing.

Does your organization need a social media policy?

SocialFish

Well, maybe, maybe not. Tip o’the hat to Liam Barrington Bush aka @hackofalltrades. Do you trust your staff? If not, why are they your staff?

Google Analytics Report Shows Web Users Spend Less Time on Websites

Frogloop

Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. The average user spends about 5.23

Google Analytics Report Shows People Are Spending Less Time on Websites

Frogloop

Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. The average user spends about 5.23

Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

What’s elevator speech for the organization, he campaign and your role. Analytics really do tell stories! Why important?

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Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. Paid Apps. Did I mention it’s free?

Say “Yes!” to P2P Registration Data

Connection Cafe

Utilize Google Analytics to track registration form funnels and find out where participants are dropping out of your process.

How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

NTEN

Around here, we operate under analytics guru Eric Peterson 's definition of what your bounce rate should be: 10% better than it is now.

Web Analytics Resources for Nonprofits

Tech Soup Blog

Web analytics can help reveal how much traffic your site is getting and how people are finding it. Google Analytics Academy.

Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup Blog

Register for the Google for Nonprofits Program. Apply for the Google AdWords Grant. Google Trends. Google GrantsPro.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

And there should be little doubt that Google Analytics can be an extremely helpful tool in doing just that. Use Multiple Views.

Is Your Organization Looking At Alternative Audiences

Frogloop

Google Analytics has added their new Demographics and Interests information and that could be explored for potential audiences.

SEO Keywords for Small Non-Profits

Wild Apricot Blog

Your non-profit website is supposed to help new people – prospective donors, members, and advocates – find your organization online. analytics Google Analytics keyword Non-profit technology nptech search search engine marketing search engine optimization SEO website websitesread more ).

National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson.

May the Source Be with You: The Importance of Multichannel Reporting at End-of-Year

Connection Cafe

You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit. As always, the best way to ensure correct tracking is to test it. May the Source (Codes) Be with You. Reporting and KPIs.

Leveraging Analytics for Mobile Marketing and Search Advertising

Beaconfire Wire

Curious about how you can use analytics to maximize ROI of your mobile outreach? Mobile Outreach Strategies: Online and Off. tablet vs. phone). Custom

Using Google Analytics to Track a Nonprofit Website (Part 1) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

If that sounds too promotional, as if Google paid me to say it (they didnt), well, sorry, but its true. Installing Google Analytics 1.

ROI 4

Does Your Nonprofit Organization Have Measurement Malaise?

Beth's Blog: How Nonprofits Can Use Social Media

Their categories were based on whether or not the respondent was using a specific measurement tool like Facebook Insights or Google Analytics

36 Useful Apps & Online Tools for Nonprofits

Nonprofit Tech for Good

It’s analytics tools will also evaluate your posts to deduce the best possible times to share your content. 3. Social Media Tools. 1.

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Universal Analytics – To Upgrade or Not to Upgrade

Beaconfire Wire

Recently, a lot of our clients have been asking us if they should upgrade their standard Google Analytics (ga.js) to the new Universal Analytics (analytics.js.) As expected, Universal Analytics has a lot of great features that can’t be found in standard Google Analytics. Analytics Fundraising Marketing

Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Frogloop

In part 1 of this series, we discussed how to correctly install your Google Analytics. Which metrics will help you achieve it? Eric T.

A Fundraising Success Checklist for Nonprofits

Nonprofit Tech for Good

Organize a meeting to ensure organizational buy-in. Sign up for Google for Nonprofits and Google Wallet. Google+. Websites.

Intro to Google Analytics - Part 4

Connection Cafe

This post is the fourth in an ongoing series about Google. Analytics. That is difficult to block in Google Analytics.

Abandonment Issues, Part II

Connection Cafe

If you want to start at the very beginning, check out this Intro to Google Analytics for nonprofits series.

Issue 19