HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
Due the rapid speed of technological advancement, from this point forward nonprofits will have to embrace multiple communications and fundraising tools if they want to reach donors and supporters of all ages. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010. This generation, however, is silent no longer.
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