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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

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Three Ingredients for Successful Year-End Fundraising

NetWits

This is the time of year that your organization should be raising up to 40% of its donations online. In 2010 an estimated $291 billion was raised. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline.

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

Donor” is a very loose term that describes an enormous group of people. Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Due to the everyday demands on staff and volunteers, organizations must effectively use “one to many” engagement vehicles.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

It’s about the relationship between the nonprofit and the donor who wants to support a cause. People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. lower than for donors who give via charity-branded giving pages.

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. In 2010, 78% of nonprofits surveyed by NTEN who had raised money on Facebook raised $1K or less in 12 months. Check out the key Facebook data below. Nonprofits Spend 2.6

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Latest Trends in Online Fundraising

NTEN

With more than half of 2010 now over, it might be helpful to review some updated statistics. . The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Through June 2010, online giving was up 11.7% The trends of multichannel donors are very encouraging. .

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Improve Online Fundraising Results and Wow Donors with These 7 Obvious Secrets

Tech Soup

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations.

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