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Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The tricky part is, of course, measuring it. Measure success through awareness, not dollars. So how do I measure this?

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ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?

Beth's Blog: How Nonprofits Can Use Social Media

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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Vote for these SXSW Nonprofit Panels

Beth's Blog: How Nonprofits Can Use Social Media

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

Doc 101
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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. Think of how you want to be successful in 2009. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

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Nonprofit Focused Workshops at SXSW Interactive Festival: Join Us!

Beth's Blog: How Nonprofits Can Use Social Media

Measuring Social Change & Media: Beyond BS. This workshop will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Amplitude is a data dashboarding tool that allows users to track, measure, and analyze their data. About Company : Founded in 2009, based in San Francisco, Mixpanel’s most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 Metrics : Metrics are measures of something.

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Great reads from February 19th through February 27th

Amy Sample Ward

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. Here's an interview with Danielle on NWF's use of Twitter. " - it's true! ." " - it's true!