6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively
Wild Apricot
DECEMBER 8, 2010
Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. Here are some highlights: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and.(
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