Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Note from Beth: Here’s a guest post from my colleague Steve MacLaughlin that is a great example of “ data informed fundraising.” ” A Fundraising Cliff? Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising?

Data 118

Data Hurricane Fundraising Disaster 118

NTEN

FEBRUARY 8, 2010

The challenge in online fundraising today is that it's more than just email: it's Facebook, and Twitter, and e-mail, and widgets, and your website, and your blog, and your supporters blogs, and. It's the same in online fundraising for specific campaigns. In 2009, we didn't put an end date on our campaign.

Fundraising 61

Fundraising Lesson Social Media Mail 61

Nonprofit Tech for Good

MARCH 24, 2010

Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. In fact, social media has increased the consumption of e-mail. Early estimates for 2009 show an increase in online donations of 46% from 2008. Mobile Subscribers. Pitches in Tweets and Status Updates help too.

Social Media 249

Social Media Metrics Track Myspace 249

Connection Cafe

JANUARY 21, 2010

If there’s one topic that’s near and dear to my heart in the nonprofit world, it’s participant fundraising. Back then, fundraising was different. I had to use both email and regular mail, contacting every person in my address book. Top 5 Lessons Learned in 2009: Participant Fundraising.

Lesson 33

Lesson Learning Fundraising Convio 33

AFP Blog

JUNE 23, 2009

Tips for Using the Web, E-mail and Social Networking to Net Wired Wealthy Donors : By Abny Santicola : FundRaising Success: "In the session 'Taking Leadership Online: What's Hype and What Works in Online Fundraising' at Fund Raising Day in New York 2009 presented by the Association of Fundraising Professionals Greater New York Chapter in early June, (..)

Social Network 30

Social Network Mail Hype New York 30

NTEN

SEPTEMBER 1, 2010

So what can we fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize our income? Reassess the whole ball of wax: fundraising, marketing, communications. Our economy is still in bad shape, and a growing number of economists is telling us that it may well get worse.

Money 67

Money Fundraising Database Channel 67

Amy Sample Ward

MAY 17, 2011

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. How can I leverage online and offline giving for better fundraising results?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Care2

FEBRUARY 16, 2011

In a report outlining results from the 2010 year-end fundraising, M&R analyzed thirteen of their clients results and shared some great data. Highlights include: 77% raised more money this year than they did in 2009. 85% saw the same or lower email response rates than they did in 2009. Do you test your fundraising strategies?

Money 76

Money Raise Test Gift 76

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) com , Inc.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

NOVEMBER 23, 2009

Last week I had the pleasure of moderating a panel about this timely topic of multi-channel fundraising and communication for NTEN’s 501 Tech Club New York City at the TADA! Mulit-Channel Fundraising Campaigns View more presentations from Big Duck. Tags: Integrated Marketing Online Fundraising Technology nptech.

Channel 52

Channel Integration New York City Campaign 52

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Donors acquired by direct mail very rarely convert to online giving channels. The lesson?

Donor 58

Donor Offline Mail Channel 58

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Connection Cafe

JANUARY 28, 2010

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. Yet over the holidays, I received a fancy direct mail piece from you. I realize that sometimes you will contact me by mail.

Channel 32

Channel Lesson Learning Haiti 32

See3

APRIL 6, 2009

See3 Communications Names Shirley Sexton Director, Interactive Marketing and Fundraising. Leading provider of new media services to nonprofit community adds experienced online fundraiser and strategist to manage expanded service offering. Her direct mail portfolio includes work for Highlights Magazine, The New York Times and AOL.

Interaction 49

Interaction Director Marketing Fundraising 49

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 47

Social Media Online Advocacy Media 47

Nonprofit Tech for Good

JULY 20, 2010

in September of 2009, I had very low expectations. Write a blog post asking your supporters to send an e-mail to Congress, to attend an event, or “Like&# you on Facebook. Use your blog to publish distribute an urgent fundraising appeal. I wasn’t convinced at all that the world needed another blogger.

Content 237

Content Ideas Organization New York 237

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

Channel 63

Channel Data Strategy Tips 63

Nonprofit Tech for Good

OCTOBER 5, 2009

If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters. As the Web goes mobile , so does social media… and so should your nonprofit.

Social Media 196

Social Media Mobile Media Myspace 196

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

Channel 59

Channel Data Strategy Tips 59

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). Happy online fundraising!

Studies 95

Studies Donor Online Giving 95

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. Highlight Special Donors, Fundraisers, and Volunteers. Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 received 13,000 visitors. Nonprofit Tech 2.0

Content 260

Content Ideas Nonprofit Interview 260

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) com , Inc.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

OCTOBER 23, 2009

First there were rumblings that direct mail was dying. Email grew 21% between 2008-2009. In August 2009, 276.9 Between 2008 and 2009 the number of users on social-networking and other community sites jumped 31% to 301.5 Tags: Email Marketing Online Fundraising Social Networking. Then TechCrunch said Web2.0

email 69

email Social Network Journal Stats 69

NTEN

FEBRUARY 17, 2010

There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. 63% of online consumers planned to use the Internet to donate to charity in the last quarter of 2009, up from 51% in 2008.1. Alan Cooke, Convio.

Online 74

Online Giving Convio Mobile 74

NTEN

JUNE 18, 2009

In a packed room at the 2009 NTC in San Francisco, LeVar Burton loomed large. It's not often that four professional online fundraisers give you a notebook's worth of great ideas from their own programs, then repeatedly instruct you to ignore them. Old-line direct mail programs can work online. Marc Ruben, M+R Strategic Services.

Giving 44

Giving San Francisco Fundraising Test 44

Care2

MARCH 24, 2010

In contrast, direct mail has long been the staple of the acquisition diet for nonprofits. However, new research shows that direct mail is in serious trouble. In response to this decline and the high cost of direct mail, many nonprofits are incorporating new tactics for finding “new blood.&# Organic Online Recruitment.

Mail 57

Mail Nonprofit Blackbaud Newsletter 57

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

Note from Beth: Diana Scimone is a free agent fundraiser. I wrote about her project The Born2Fly Project to stop child trafficking in January, 2009 on National Human Trafficking and Modern Slavery Awareness Day. Ironically, it is also the same day as my birthday). She did her first Twitter fundraiser in September on 9-9-09.

Lesson 97

Lesson Dominican Republic Learning Widget 97

Care2

JUNE 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) June 11, 2009 | Jeff Patrick Great article !

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NTEN

NOVEMBER 2, 2009

"I don’t have enough resources to do online fundraising and marketing", and. "I’m not sure I can afford to invest in online fundraising." Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. Do these statements sound familiar? You can’t afford to wait any longer!

Convio 76

Convio Mail Newsletter Game 76

Care2

JUNE 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Click here to register. All rights reserved.

Social Media 28

Social Media Advocacy Media Social 28

NTEN

APRIL 29, 2010

The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. > Online fundraising grew overall by 4.5% > Download the Full Report (It's Free!).

Benchmark 70

Benchmark Studies Free Stats 70

Care2

JANUARY 19, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Was this recorded? All rights reserved.

Social Media 28

Social Media email Advocacy Practice 28

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

As mentioned below, the most solidly supported functions are those related to mail.&# We don’t need a platform neutral API to connect the CRM to mass mailing functionality because CiviMail is pre-integrated. For nonprofit use, the clear leader seems to be civiCRM/Drupal as it looks after, content, memberships, events and mailing.

Integration 100

Integration API Drupal Open Source 100