Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ). Today’s nonprofit donors, volunteers, and fans are living a complex world, have busy lives and probably receive more messages and information than they can deal with. (Don’t

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Their inquiry adds great richness to the reports which includes an overview of the technology, case studies of how early adopters are using it, and synthesis of current research. It also has benefits to students themselves who can use the data to customize their participation in the class.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. The Social Media Roadblock. We also encouraged people to change their avatars (see above).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The results of two new research studies about nonprofits and adoption of social media were released this week. The results of two new research studies about nonprofits and adoption of social media were released this week. Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Jeff Pryor and Alexandra Mitchell from Pathfinder Solutions shared some specific case studies about how 30 nonprofits in Colorado are measuring the ROI of Social Media, specifically what they are learning from some preliminary research results. This will be very valuable information to the field.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2009

Note from Beth: In response for my call for guest posts on movement building, Cheryl Contee pointed me to her terrific case study about Mom's Rising. According to Katie Couric who recorded a special clip from the set of CBS Evening News for BlogHer 2008 (as seen above), 36 million women write or read blogs each week.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 25, 2011

This year’s Academy Award winning film – Inside Job – is one of the most powerful descriptions of what went wrong leading up to the financial collapse of 2008. Note From Beth: Yesterday, I attended a convening called “ Beyond Dynamic Adaptability ” for arts organizations about cultural participation in the arts.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here. January 2008 As the first place winner in the America's Giving Challenge for Global Causes, I use several twitter strategies. September, 2008 Dr. Mani, a heart surgeon in India - and Web 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

It was from April, 2008! The definition of "old people" is pretty broad and seems to be used to describe both the 35-54 age segment and over age 55 segment, particularly with studies that examine the increase of "older users" on social network sites. At that time, the audience skewed younger.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2008

On Tuesday, March 25, 2008, I will be co-moderating with Flickr's Community Manager, Heather Champ, an online event over at TechSoup called Images of Social Change. In addition, we'll discuss case studies of innovative and creative ways nonprofits are using Flickr to further their missions. Created with Admarket's flickrSLiDR.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

See this white paper by Susan Mernit for a detailed case study.). The first Tweet-a-thon took place in September, 2008. The event attracted a lot of attention because it was an example of integrating a live charity event with Twitter. (See We're now seeing the concept of a Twitter "Tweet-a-thon" evolve.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

We met face-t0-face at a social media event in 2008, but that was the only time I had interacted her face-to-face. Steve Waddell, who studies nonprofits and social media, suggested that Wikipedia’s strategic planning process might represent networked decisionmaking.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2007

I was asked to participate on a panel proposal at SXSW 2008 with several nonprofit colleagues. You are working in technology for a nonprofit, what did you did study in school? I studied at Penn State University, working towards a self-designed major in web and multimedia design (when it was just basic HTML and Macromedia Director).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

That post was one of my top ten posts for 2008 ! Blogger Outreach: New Study Attempts to Define Success by Kami Huyse. Last year, I marked the date with the above photo and a post with tips for cultivating bloggers and how it was like a long term relationship. from Esquire Magazine's Awkward Wedding Photos . Are Bloggers Media?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Looking back over the past year, I'm proud my thinking and writing about this over the past year: The ROI of Social Media published in NTEN January 2008 Newsletter. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Learn from nonprofits and other organizations that have shared their social media case studies. Good for you! Great work. by habit or just the resources you actually need to retrieve? Take Breaks.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2005

The agenda didn't have a detailed description, so I thought this might be a case study along the lines of how to influence a UA policy similiar to this one about Trinidad. He imagines a Jamaica ten years in 2008, ten years after the initial discussions about this project began. The background piece can found here.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2008

Sort of a 2008 version of build it and they will come syndrome we saw in the 1990's. I totally agree with the point about multi-channel campaigns - it has been my experience too with Facebook and other social media tools (as documented in these case studies ). As Geoff points out: What???s s the secret sauce?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2009

Neff from the America Cancer Society quipped during our panel at SXSW, "Twitter meetups just to meet are so 2008. I haven't yet seen any case-studies or how-to posts with advice to free agent fundraisers or nonprofits on how to organize or facilitate this a "Charity 2.0" As my colleague David J.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

Some recent studies on social media and social networking use and baby boomers show that more and more are adopting social media. I told the story about posting a video interview with my dad (who was 86 at the time) on YouTube about his first blog post and how I discovered a community of "older" people using YouTube.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

In 2008, I was on one of the few nonprofit panels on the agenda. you'll hear case studies of social media disasters and how they could have been prevented, as well as how brands have dealt with potential PR nightmares. The nonprofit presence at SXSW has been growing steadily over the past couple of years. Twitterstorm, anyone?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

In 2008, I was on one of the few nonprofit panels on the agenda. you'll hear case studies of social media disasters and how they could have been prevented, as well as how brands have dealt with potential PR nightmares. I did a roundup of nonprofit panel proposals a few weeks back and wanted to give you an updated list. Carie Lewis.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

Social and Nonprofits ROI: Case Study Slam submitted by Beth Kanter Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. To vote: 1. Create an account. Vote for the choices below.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2008

" from a study by two Australian researchers. Access is only the first part of the equation. was about access and Web 2.0 is about effective use and connect with other people. Need time and patience. Lots of visitors - 600 new visitors per month - but look at for trending.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 4, 2010

It happened in April at our NTEN/NTC session on the Networked Nonprofit right before our eyes in a room filled with people from nonprofits and Shawn , a passionate free agent fundraiser and video blogger. (You might know Shawn from his “ Uncultured &# project – I first encountered him in 2008 through Blog Action Day.).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2010

According to the report, the eBay community gave $50 million to nonprofits, a 17% jump over 2008 despite the ongoing recession. More information on the study can be found here. The program allows individuals to donate while using eBay. 1) Give me your elevator speech. Does your nonprofit have a profile on eBay?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2012

I joined Facebook in 2008 as a member of our inside sales team. I always encourage people to please reach out to us through the Page — share great things you are seeing or inspiring ideas and we may highlight them in an upcoming post, case study or cause spotlight. How long have you worked at Facebook?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

For example, in April 2007 I wrote 52 posts, but in April 2008 I wrote 61. In early 2008 it was slightly lower for several reasons. Or study bloggers SEO resources in more depth. In June 2008, it has more than doubled. I had less of those in May, 2008 compared to May 2007. What does that mean?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2009

2008), in which he emphasizes the importance of designing evaluations to insure their usefulness, rather than simply creating long reports that may never get read or never result in any practical changes. . I invite you to share your thoughts and reactions in the comments. But first, some context. .

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

The Return by Danielle Brigida, NWF NWF Description of Case Study While strategy plays an important role within the National Wildlife Federation, initially it was very hard to determine one for our social media presences. link] com/2008/07/02/tweetup-blood- drive/. link] com/2008/07/05/blood-drive- tweetup-a-success/.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2010

Shel tells the story of the holiday season 2008, when the city of Toronto Transit Authority canceled its New Year's eve free-ride transportation due to budget pressures. We've been reviewing examples for case studies in our research and some use more than one tactic.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

While " Tweet and Meet " events, called "Tweet Ups," were popular with Twitter users in 2008, "Tweet-Meet-Donate" events became more and more common in 2009. Last February, Twestival raised over $250,000 for charity:water in 24 hours through self-organized volunteer events in 200 cities around the world.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2007

Social Media Nedra Weinreich's tip jar , tipped me off to newly published study from Nora Barnes and Eric Mattson from U Mass Dartmouth about nonprofit adoption of social media tools. More on the study results from Marshall Kirkpatrick at Read/Write Web and here. The results differ from a study released earlier this year.

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