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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Twitter: twitter.com/womenforwomen. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Then in June 2008 I launched the @ NonprofitOrgs profile on Twitter.

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Great reads from around the web on February 23rd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Check it out!

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Successful organizations on Twitter: Wellstone Action

Care2

As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join? What convinced them?

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Great reads from January 6th through January 8th

Amy Sample Ward

" Social Media ROI | Janet Fouts - Janet Fouts has a great post discussing ROI for social media use. 2008 Online Giving Trends - Connections - Want to compare your 2008 numbers/results to other organizations? " The Collective Power of Individuals - BusinessWeek - Thinking Twitter? ."

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