NTEN

FEBRUARY 17, 2010

While system data and trends show online giving is growing, consumer research reinforces the need for nonprofits to focus on how they integrate online and other technology into their marketing and development programs – not just for today, but for the future. . 2) Mobile technology. To get your invitation visit [link].).

Online 74

Online Giving Convio Mobile 74

Nonprofit Tech for Good

NOVEMBER 28, 2011

It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web. Get social and mobile media buzz in their e-mail inboxes regularly! Get training.

Social Media 250

Social Media Media Social Stats 250

Care2

NOVEMBER 20, 2008

Here are the results for the 2008 Innovator Awards: Advocacy campaign or program Honorable Mention: National Parks Conservation Association Winner: Freepress for their StopBigMedia.com campaign Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

OCTOBER 7, 2008

The idea was that thefederal agency would work with Care2 to build support for the International Year of the Reef 2008. This contemporary public-privatepartnership gives NOAA access to 8 million targeted activists who canwork with the government for common objectives. October 7, 2008 | Paul Greenberg Copyright © 2008, Care2.com

Social Media 31

Social Media International Advocacy Case Study 31

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? billion in 2008 to $29.8 The younger generation seems to prefer to donate online, rather than through the mail.

Mail 34

Mail Social Media Advocacy Online 34

NTEN

JUNE 18, 2009

It's not often that four professional online fundraisers give you a notebook's worth of great ideas from their own programs, then repeatedly instruct you to ignore them. And this at an organization that has an extremely successful, longstanding premium program in their direct mail. What gives? At least, it did in late 2008.

Giving 44

Giving San Francisco Fundraising Test 44

NTEN

SEPTEMBER 30, 2009

article published in our September newsletter , Blackbaud's Steve MacLaughlin. revealed that while overall fundraising was down 2% in 2008, online fundraising. month of December accounted for 21% of the transaction volume in 2008 -- but. It's definitely time to start thinking about your end-of-year e-mail.

Boston 47

Boston email Fundraising Broadcast 47

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. In 2008, Convio pioneered a new program called Convio Go!™ Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. Executed year-end, housefile building, and sustainer giving campaigns. Meg Murphy, Convio.

Convio 76

Convio Mail Newsletter Game 76

Connection Cafe

JANUARY 7, 2009

"2008 is going to be a challenging year." That was the lead sentence in an article Convio Chief Strategy Officer, Vinay Bhagat wrote for the Convio Connection newsletter last January titled, "10 Online Marketing Strtegies for Fundraising in Challenging Times." I'm not even going to try to give a prediction on what '09 has in store.

Empowerment 20

Empowerment Convio Mail Slides 20

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

That sort of information could be a newsletter sign up, a contact form that should be responded to, an online donation or an event registration. From our perspective, having a close tight integration, gives the community a lot more options and allows folks to build modules that stitch the two together. What’s involved in this?

Integration 100

Integration API Drupal Open Source 100

Care2

DECEMBER 8, 2008

The webinar, hosted by Care2s own Eric Rardin, features two highly successful online fundraisers, Madeline Stanionis , CEO and founder of the Watershed Company and online fundraising guru, and Elise Fullerton, direct mail manager and online fundraising maestro for Alley Cat Allies. All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

Social Media 47

Social Media Online Advocacy Media 47

Care2

OCTOBER 17, 2007

60) Search « Live from Convio Summit 2007 | Main | Mastering Integrated Marketing: Interview with Jessica Grounds » Wednesday Oct 17 2007 Take the M+R Online Monthly Giving Survey Wednesday, October 17, 2007 at 04:35PM | by James OMalley Wouldnt you love to know more about monthly giving? Copyright © 2008, Care2.com

Survey 28

Survey Social Media Online Advocacy 28

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Link to the original story. » Why you need social media marketing. [.]

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having? Copyright © 2008, Care2.com

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

FEBRUARY 13, 2008

How frequently did you e-mail your list? We also have a monthly e-newsletter that we send out. How many people were on your e-mail list before the challenge? What advice would you give to other nonprofits interested in using Facebook or other social networks for donations? And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. It points to some great momentum in online giving. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

NTEN

MARCH 26, 2009

We spent a lot of time at the end of 2008 working with one of our clients, the Humane Society of the United States, and our friends at the Watershed Company to come up with a nice mobile test for end of year fundraising. HSUS had already built a mobile subscriber list of about 12,000 activists through Mobile Commons by December of 2008.

United States 44

United States Mobile Test Advocacy 44

NTEN

JUNE 18, 2009

The four cornerstones of effective email communications are Personal, Targeted, Integrated and Trackable: Personalized with data (your $75 contribution on May 6 th); Targeted to the audience (activists who have given less than $50); Integrated with direct mail, website content, etc.; Hint: you have to ask before you can know that.)

Communication 57

Communication Online DC Wiki 57

Care2

FEBRUARY 25, 2008

How frequently did you e-mail your list? We also have a monthly e-newsletter that we send out. How many people were on your e-mail list before the challenge? What advice would you give to other nonprofits interested in using Facebook or other social networks for donations? And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

SEPTEMBER 15, 2008

Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. com , Inc.

Social Media 28

Social Media Video Advocacy Web 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know?

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Making sure that online donations are possible on your website is very important. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

SEPTEMBER 8, 2008

Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Wild Apricot

JUNE 27, 2008

and give them the information that is most useful to them, then follow up to ensure that your message wont be forgotten. in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., Published Friday, June 06, 2008 8:13 PM by Rebecca. Feedburner.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know?

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

DECEMBER 5, 2008

link] Regards, Mark South December 5, 2008 | Mark South Copyright © 2008, Care2.com If youre looking for some last minute help with your year-end fundraising, make sure you check out our Procrastinator’s Guide to Year End Fundraising. All rights reserved. All Care2 terms of service and privacy policies apply.

Convio 28

Convio Studies Social Media Advocacy 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Charities shouldnt be afraid to keep asking. All rights reserved.

Convio 31

Convio Benchmark Studies Social Media 31