Care2

MAY 22, 2008

I had the opportunity to attend Marketing Sherpas landing page optimization certification course and I think the methodology applies easily to the work we do in the nonprofit world. But the key take-away from the Marketing Sherpa course was to never rely on instinct alone. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

NOVEMBER 9, 2007

December 17, 2007 | Meghan Request permission to use your beautiful snowflakes picture in a course Im teaching. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com 60) Search « Notes from Care2/OneWorld/Interaction Fundraising Seminar | Main | MySpace.com: A Place for Donors?

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 7, 2007

Monday, May 7, 2007 at 11:52AM | by Hatef Yamini Karen Matheson and Eve Fox of M+R Strategic Services recently reviewed over 180 fundraising appeals sent out over the course of 2006. Copyright © 2008, Care2.com 60) Search « Sunny the Seal Melts Hearts on MySpace | Main | Join Care2 for Another Internet Advocacy Roundtable!

Social Media 28

Social Media Studies Advocacy Online 28

Care2

MARCH 4, 2008

Of course, we had no budget for this. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. Great campaigning!

YouTube 41

YouTube Generation Social Media Video 41

Care2

MARCH 3, 2008

Of course, we had no budget for this. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Care2

MARCH 26, 2009

“Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.” For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com

Convio 31

Convio Benchmark Studies Social Media 31

Care2

SEPTEMBER 4, 2007

A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com 60) Search « Get a Google Earth Pro License for Free! com , Inc.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

FEBRUARY 8, 2009

Twestival’s viral success stems from providing a basic set of guidelines listed on the Twestival website and encouraging people to create their own events, secure local sponsors, prizes and of course coordinate their own online media outreach. February 8, 2009 | Allyson Kapin Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Charity Raise Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience. He suggested MINT which has a module called "BirdFeeder" which tracks your RSS subscribers. I pretty much ignore all other Feedburner metrics because they seem meaningless or not accurate.

Metrics 81

Metrics Social Media Strategy RSS 81

Care2

AUGUST 17, 2007

A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com 60) Search « Get a Google Earth Pro License for Free! com , Inc.

Social Media 28

Social Media Internet Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

For the WeAreMedia Module 4: Spreading Awareness and Buzz With Social Media , the community has built an awesome resource - lots of tips, resources, and ideas from people's experience. My fear is that I won't be able to do it again before the end of the year, so of course I would have enjoyed more time to plan and implement a bigger splash.

Social Media 50

Social Media Case Study Media Interview 50

Care2

NOVEMBER 17, 2006

If you read the title of this blog and thought to yourself, "of course," you probably arent alone. Copyright © 2008, Care2.com 60) Search « How can nonprofits make money off of this? Friday, November 17, 2006 at 11:17AM | by Jordan Wait Source: Knight Brothers 21st Century News Challenge Web site.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

NOVEMBER 25, 2007

The effectiveness of celebrities is of course dependent on a nonprofits communications and marketing strategy. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com 60) Search « Seats Still Available for the Internet Advocacy Roundtable | Main | New Trend Emerging in Deceptive List Growth? All rights reserved.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

FEBRUARY 25, 2008

And of course each individual donor who contributed during the challenge allowed even more precious funds to come in for the kids. Then during the course of the promotion, they could continue to post messages on the progress toward the goal and the benefits that the funds will deliver. February 19, 2008 | Rob Pierson Hi.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

And of course each individual donor who contributed during the challenge allowed even more precious funds to come in for the kids. Then during the course of the promotion, they could continue to post messages on the progress toward the goal and the benefits that the funds will deliver. February 19, 2008 | Rob Pierson Hi.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JULY 10, 2007

And, of course, we must listen, listen, listen and adjust our communications appropriately as we receive answers. Copyright © 2008, Care2.com 60) Search « A. We begin with basic questions to engage the individual – What’s your name? What’s your sign? Can I have your number? All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JUNE 13, 2007

A One Planet Life Of course, we couldnt do a post on the power of video-sharing sites without doing a little shameless self-promotion and linking our "A One Planet Life" video. Why Your Nonprofit Should Use Videoblogs This article from Wild Apricot explains how video blogigng (or vlogging) can be a great tool for your nonprofit.

Vlog 28

Vlog Video Social Media Resource 28

Zen and the Art of Nonprofit Technology

FEBRUARY 18, 2008

February 18, 2008 This is a rant. There are quite a number of really good CMS systems (both open source and proprietary – I’d say there are a good solid dozen) that have large user bases, many developers and vendors who implement them, and their are lots of new modules and functionality being added every day. Yes and yes?

Drupal 100

Drupal Module Open Source WordPress 100

Care2

FEBRUARY 7, 2009

Reader Comments (6) One of the challenges is of course creativity. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

DECEMBER 4, 2007

It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 Copyright © 2008, Care2.com 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com CAVEAT: it is also just as common for the unexpected viral video or campaign to overwhelm the originators servers or capacity to handle the flood of responses.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

JUNE 13, 2009

This is, of course, only anecdotal, but were seeing some of our advocacy clients like Equality California get real value from the FB communities. June 30, 2009 | Andi Copyright © 2008, Care2.com Receive monthly updates 7 Comments | by Share Article in Social Networking , Trends , Web 2.0 Thanks for sharing. All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

SEPTEMBER 14, 2007

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com How about Digg ?

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com How about Digg ?

Consultant 31

Consultant Social Media Myspace Advocacy 31

Care2

MAY 29, 2009

billion in 2008 to $29.8 Do I think that Social Media and online marketing is the future, of course! Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com billion in 2013. At least, that’s the dire prediction of a new study just published in a report by research firm Borrell Associates.

Mail 34

Mail Social Media Advocacy Online 34

Care2

AUGUST 7, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. March 4, 2008 | Leonard Sellem This can most definitely help fundraisers too [link] Its a free ebook on the 7 Secrets to Facebook Fundraising September 30, 2008 | Quality Article Writers Copyright © 2008, Care2.com

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. March 4, 2008 | Leonard Sellem This can most definitely help fundraisers too [link] Its a free ebook on the 7 Secrets to Facebook Fundraising September 30, 2008 | Quality Article Writers Copyright © 2008, Care2.com

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

NOVEMBER 15, 2007

So its not really the medium itself that enables these successes -- its really all of the media buzz that a creative idea gets, which then of course reinforces the fundraising success. Its just a case of how to tap into it in a cost effective way March 17, 2008 | Steve Harold - Hypnotherapy Copyright © 2008, Care2.com

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

So its not really the medium itself that enables these successes -- its really all of the media buzz that a creative idea gets, which then of course reinforces the fundraising success. Its just a case of how to tap into it in a cost effective way March 17, 2008 | Steve Harold - Hypnotherapy Copyright © 2008, Care2.com

Social Media 28

Social Media Place Myspace Advocacy 28

Zen and the Art of Nonprofit Technology

JULY 14, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology The “Open Source Software is Free&# myth July 14, 2008 I had a startling realization a few days ago. This of course is rubbish. The “no support&# myth is very prevelent as well.

Open Source 100

Open Source Software Open Free 100

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. For example, in April 2007 I wrote 52 posts, but in April 2008 I wrote 61. In early 2008 it was slightly lower for several reasons. In June 2008, it has more than doubled. My blog is worth $314,448.78.

Reflection 50

Reflection Measure Technorati Metrics 50

Care2

MAY 27, 2009

Of course one of the biggest returns is brand visibility. Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama. Have a lot of additional resources here: [link] and of course on my blog. Carol June 4, 2009 | Carol Guidi Copyright © 2008, Care2.com

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

Not counting staff time, of course. February 19, 2010 | Grace Copyright © 2008, Care2.com Now, we’re seven months into our Google grant, and with it we’ve been able to bring in more than 2000 new members to our e-mail database ? with a cost-per-acquisition of zero. All rights reserved.

Google 37

Google Grant Social Media Adwords 37