Nonprofit Tech for Good

NOVEMBER 28, 2011

It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web. Get social and mobile media buzz in their e-mail inboxes regularly! Get training.

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Social Media Media Social Stats 252

Nonprofit Tech for Good

OCTOBER 5, 2009

In 2008, over two trillion text messages were sent worldwide. Rather than reporting highlights from your Annual Gala Dinner in your print newsletter two months after it is over, or in an e-mail newsletter just a few days after the event, smartphones and social media Apps now allow nonprofits to report live from the event in real-time.

Social Media 197

Social Media Mobile Media Myspace 197

Zen and the Art of Nonprofit Technology

FEBRUARY 29, 2008

February 29, 2008 OK, so we all know that I have been eating my own dogfood (that is, using Linux on the desktop) for a while now. I’ll send off queries to the right mailing lists and forums, and probably eventually get it all worked out. I even decided not to buy Leopard for my Mac Mini.

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Open Source Ubuntu Arts RSS 111

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

Convio 76

Convio Mail Newsletter Game 76

NTEN

FEBRUARY 17, 2010

Many of these organizations continue to see 2X to 3X the daily traffic of average days in 2008. (A Email and direct mail from nonprofits have virtually the same influence on consumers' decisions to give at 27% and 28% respectively -- email closed a 10% gap from 2008 to 2009.1. To get your invitation visit [link].).

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Online Giving Convio Mobile 74

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

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Social Media Online Advocacy Media 47

NTEN

OCTOBER 11, 2010

When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . An organization that owns its data and manages it correctly owns its distribution channels. During his 4.5

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Data Support Synchronous Mashup 55

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

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Demographics Social Media Online Advocacy 45

Connection Cafe

APRIL 25, 2012

I secretly hoped that at least those other 95% recycled… And I couldn't help but draw parallels in my mind about marketing channel mix and energy. So direct mail and telemarketing (offline) for the large part rule the roost. Invest at a faster rate in the new channels and allow for the learning curves.

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email Channel Conservancy France 32

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

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Attention Metrics Online Fundraising 36

Connection Cafe

OCTOBER 20, 2011

If you've read our major donor study The Wired Wealthy: Using the Internet to Connect with Your Major and Middle Donors , published in 2008 by Convio , Sea Change Strategies , and Edge Research , then you already know a few important things about major donors: half of wired major donors say that online giving is their preferred giving method.

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Donor Convio Gift Channel 34

Connection Cafe

SEPTEMBER 21, 2009

” This campaign and the online generosity of Austinites comes together as a great opportunity for the region’s nonprofits to engage the community online as well as through the other programs and channels available - maybe this is proof the campaing is working. Check out the list and let us know what you think.

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Austin Online Learning Minneapolis 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. How is your nonprofit engaging with babyboomers through social media or other channels?

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Social Media Media Social Social Network 53

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

NTEN

SEPTEMBER 10, 2010

What channel (direct mail, email, social media) the gift came through. Let's say your development staff shows you something like this: 782 first time donors in 2009. 129 have donated again in 2010. 16% retention rate . Clearly a problem, right? What would be helpful in understanding how to solve this problem? Dates of gifts.

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Data San Francisco Problem Gift 82

Connection Cafe

JANUARY 19, 2021

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. This is both a high-yield fundraising strategy as well as a great acquisition channel for new donors who might want to get involved further.

Mail 27

Mail Blackbaud Virtual Awareness 27

Care2

MAY 9, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media email Online 28

Connection Cafe

MARCH 13, 2014

2013 was a strong year for fundraising, with charities posting their best increase since before the economy plunged in 2008, according to the 2013 Charitable Giving Report. Those fundamentals include effective integration of communications using multiple channels.

Communication 38

Communication Results Disaster Fundraising 38

Care2

FEBRUARY 12, 2008

The survey also showed that 55% of those polled expect ROI from email to become higher than any other digital channel. Copyright © 2008, Care2.com For more details, check out the full survey. Post a Comment | by Share Article in Email Marketing , Marketing Research Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media email Advocacy Case Study 28

See3

OCTOBER 25, 2007

What this means is that if you are in the program, viewers will see a “Donate&# button both on your channel page and when your video is playing in a standard page. Check out the channel for the 92nd Street Y at [link]. Thanks, Ian 3 Jan 2008 lili Thank you very much for the great information. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

What this means is that if you are in the program, viewers will see a “Donate&# button both on your channel page and when your video is playing in a standard page. Check out the channel for the 92nd Street Y at [link]. Thanks, Ian 3 Jan 2008 lili Thank you very much for the great information. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

NetWits

MAY 23, 2008

The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. And the 2008 U.S. presidential election are giving us a whole new glimpse of the multi-channel communication and fundraising industrial complex in action. Kiva breaks it. This isn't the world of tomorrow.

Hurricane 105

Hurricane Kiva Flash Change 105

Care2

FEBRUARY 27, 2008

60) Search « HSUS YouTube User-Generated Video Competition Grows List | Main | Props to MyEmma for Doing Good » Wednesday Feb 27 2008 Revamped Politics Online Conference Ready for Its Closeup Wednesday, February 27, 2008 at 12:02PM | by Heather Holdridge I’ve been attending IPDI’s Politics Online Conference since 2004.

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Conference Social Media Online Advocacy 28

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Marketing your site through online advertising, earned media, and other channels are essential to driving traffic to your website. “People are still giving. Keep up the great work on FrogLoop!

Convio 31

Convio Benchmark Studies Social Media 31

NTEN

JUNE 18, 2009

The four cornerstones of effective email communications are Personal, Targeted, Integrated and Trackable: Personalized with data (your $75 contribution on May 6 th); Targeted to the audience (activists who have given less than $50); Integrated with direct mail, website content, etc.; How did we do it?

Communication 57

Communication Online DC Wiki 57

Care2

MAY 8, 2009

We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. Nonprofits, like all organizations, need to research each channel, then approach the appropriate ones strategically. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

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Social Media Studies Facebook Raise 41

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I suspect that the good folks at SeaChange are busy updated the 2008 the Procrastinators Guide To Year-End Fundraising. Beaconfire Blog, " The Twilight of Direct Mail " provides an analysis of the role of direct mail in Obama Campaign. Qui Diaz talks about the importance of multi-channel campaigns and experimentation.

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Nptech Social Fundraising Plugin 50

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

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Social Media Advocacy Online Money 31

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Now for indirect content or Mash-ups.

Disaster 206

Disaster Social Media Haiti Media 206

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

Connection Cafe

DECEMBER 1, 2009

More than 63% of online consumers plan to use the Internet to donate to charities of their choice during the upcoming holiday season, up from 51% in 2008 – when you look at the amount they plan to give it looks like organizations ready to engage online could see a more prosperous holiday season than those late to the online game.

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Research Online Giving Influence 31

Tech Soup

DECEMBER 16, 2015

For 2014, our NPTech experts made strong predictions about charities doing more multi-channel marketing or going beyond email and direct mail into social media. This has been a steady upward trend since 2008. Social Media and Fundraising. The leading apps are Snapchat , Facebook Messenger , and WhatsApp. This past year, U.S.

Tech 36

Tech Change Mobile Images 36

Care2

AUGUST 8, 2007

Integrate marketing strategies – not just across channels like direct mail, online and phones but across disciplines including direct marketing, PR and advertising 3.) Copyright © 2008, Care2.com The lesson? To create a new comment, use the form below. All rights reserved.

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New York Social Media Conference Advocacy 28