If they write for the blog on a regular basis, when it comes time to send out the monthly e-newsletter, or quarterly newsletter, they will have a lot of content to pull from. I am often asked for advice from nonprofits that want to start a blog. Here are five of the tips I most frequently give: 1. Read blogs.

A lot of nonprofit blogs have come on the scene in the year between these events and I feel like it is time to revise and update my "10 Ways" post to include not only ways that nonprofits can use blogs, but also engage bloggers to support their cause. According to the 2005 article, "Blog Readers Spend More Time and Money Online,” by Sean Michael Kerner: Blog readers tend to make more online purchases. Last March I was on a blogging panel for an event put on by the Alliance of Technology and Women. To prepare for the panel, I wrote up 10 Ways Nonprofit Can Use Blogs.

And I didn’t really have time to work in my re-mix of David Wilcox’s card game . I have that for another time. On Tuesday (…it already seems much longer than that), I facilitated an “online fundraising” workshop for a number of wonderful development NGO-people in Brussels. We were all attending the Euforic AGM .

Take 'em one at a time. "If you just need bodies at a rally, names on a petition or donations in your coffers, mobilizing through traditional means will work great. But if you need an active, educated and effective movement, organizing through social webs has the potential to create much more lasting change." --Ivan Boothe, Organizing Rather Than Mobilizing: Using Social Networks for Constituency Building I'm filling in for a panelist on Sunday at the Bioneers Conference for the session , Alternet Presents: Social Media Activism/Web 2.0

And it was so clear at the time. We started slowly with the MySpace page , and we started in earnest with Flickr. Any time you see an interactive on our site—we have a plaintext version of that wherever possible. Let’s say you wanted to find a model museum using Web 2.0 to support programs and exhibits.

There's twittervision , twitter's most popular mashup, which shows tweets (twitter entries) real-time on a global map. You can communicate easily with groups of people. Need to alert everyone on a project that the fire marshal is on his way, or that you just received the $50k grant you were hoping for? If not everyone is easily accessible by email, this is a good way to broadcast information to a group of folks. There is a stored, web-based record of your (and your networks’) actions over the time that you twitter. I’ve written before about the ways that internal

But times have changed - and more organizations are learning that social media can help deliver those bread and butter goals of building and maintaining a base of donors, volunteers, and supporters. A few years ago, when web tools were just beginning to allow the interactive environments we're seeing everywhere today, I wrote a piece called Bread and Butter 2.0. In it I juxtaposed the excitement technologists were trying to communicate about web 2.0

If you have lead time up until you'd like them to write about your story, comment on their blog. Where they can find more in-depth background information, if they have time. A friend recently asked me, "How can I get the word out about a court case surrounding the harmful effects of uranium mining in the Lakota (Sioux) Pine Ridge Indian Reservation?" There are a lot of answers to that question, but if you want to do outreach to bloggers about an issue you care about, here are a few tips: 1. Search for bloggers who write about topics related to your cause on Technorati , Google

Starting Saturday, July 28th at 6 AM PST, 2007 Blogathon bloggers will post a new post every 30 minutes for 24 hours to raise money for their favorite cause. You can lose weight and bolster literacy at the same time!)" JilBean will be blogging for the National Multiple Sclerosis Society , Greater Connecticut Chapter. If you do decide to join the 2007 Blogathon, let folks know in the comments of this post. Who needs a walk-a-thon when you can join a Blogathon! As of this writing, 240 bloggers have registered for the Blogathon and $16,161.91

I thought it was about time to re-visit the role of the “buzz director” - flesh out the role I first floated last October. This is especially urgent given that much of the action is now taking place away from your own (increasingly irrelevant ) website, ‘out there’, in social networks and online communities. A good example of this is the dispersed hoohah generated by the London 2012 Olympic logo.