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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. e-Newsletter Subscribers.

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Tidbits

Zen and the Art of Nonprofit Technology

They have released two studies, one on the “wired wealthy&# and another which is a “nonprofit benchmark index&# study – basically providing some benchmarks for organizations to measure themselves against, traffic, email newsletter click through rates, etc.

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What is private? What is public?

Zen and the Art of Nonprofit Technology

A story about Rapleaf in Clickz (a newsletter for online marketers) says this : Rapleaf allows you to quickly and inexpensively find out the social networking footprint of those you’re marketing to. I actually thought this could be quite useful for organizations to figure out how to allocate sparse resources in the Web 2.0

Public 100
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Social Media is Going Mobile, and So Should Your Nonprofit

Nonprofit Tech for Good

mobile subscribers… triple the number of how many text messages were sent in 2007. Two organizations that have been early adopters and pioneers in their use of social media are the National Wildlife Federation and the World Wildlife Fund. In 2008, over two trillion text messages were sent worldwide. How about your nonprofit?

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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Average gift size is way down compared to the 2007 data, but the blow has been cushioned by the sheer number of gifts nonprofits solicited online. Local organizations are getting on the bus. Small is the new big.

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Catching up

Zen and the Art of Nonprofit Technology

Sure, I’d love to see more nonprofits move from sending their newsletters out by email, to getting them into an RSS feed, which I can choose to look at, or not. Otherwise – I think it depends a lot on the mission of the organization, for sure. How many nonprofits really need to have a blog?

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) This is down from 19% in 2007 and 21% in 2006.