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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media.

10 Nonprofit E-newsletter Resources

Have Fun - Do Good

"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring.

5 Key Metrics to Improve Your Email Campaigns

NTEN

Typical issues causing unsubscribes include: recipient no longer interested in your organization, emailing too frequently, emailing inappropriate content to a subscriber (e.g a fundraising appeal to someone who asked to be excluded from fundraising asks,) and your position or messaging on a particular issue. Jeff Patrick, Common Knowledge.

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The State of Online Fundraising

NTEN

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. Steve MacLaughlin, Blackbaud. Here's your official wake-up call.

10 Fast Tips to Boost E-newsletter Performance

Frogloop

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. 1. The top area of any e-newsletter is prime real estate. Poorly? Headlines should be short.

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days?

A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology

NTEN

ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends. An ROI process focuses on identifying and unpacking the benefits of efficiency and effectiveness and how these support your organization's mission. Beth Kanter, Beth's Blog.

How to Create Enough Good Content

NTEN

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. The Leap.

What the Business Sector Can Learn from Nonprofits

NTEN

even organize conferences and events like the Women Who Tech TeleSummit that have a progressive slant. Frustrated, I took my online organizing skills and used the Twitter petition tool Act.ly to petition Tim O'Reilly, one of the most established conference organizers to add more women to his conferences. Did it work?

Dashboards: Track Your Organizational Progress

NTEN

If your organization hasn't spent much time developing a dashboard, let our experience be your guide. So, we backed up and started with the question, " How do we know if our organization is succeeding? Does this mean 5,000 individuals or 5,000 organizations? Karl Hedstrom, NTEN. So what did we change? And so on.

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10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Enewsletters Still Work Enewsletters are still a valuable form of communications for most organizations. April 28, 2009 | Joanna M.

Are Nonprofit Email Newsletters Really A Waste of Time?

Connection Cafe

” Many nonprofit newsletters are unfortunately poorly executed. In contrast, nonprofits rely on building long-term donor relationships.

Cloud Computing 101: What You Need to Know

NTEN

What relevance does it have to a nonprofit organization like yours? Cloud computing benefits nonprofit organizations of any size; small, medium or large organizations all have access to the same technology in the cloud. You can adjust your IT expenditures to meet your organization's immediate needs. What's in the Cloud.

Finding the Best People: Strategies for Effective IT Hiring

NTEN

With increased competition for talent, demand for higher salaries, and specific required skills, hiring for technology staff within nonprofit organizations is particularly challenging. Use a strategic and inclusive approach to understand the current and future technology needs of your organization. Needs Assessment. Defining the Role.

10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 in September of 2009, I had very low expectations. I

Can Social Media Marketing and Traditional Marketing Coexist?

NTEN

After decades (or more) of honing your marketing strategies, now is not the time to drop the tried and true when social media marketing is still so unproven for your organization. After you spend time listening, you can begin to participate and add your organization's voice to those conversations. In a word, no. Listen and participate.

Gobs and Gobs of Data: Strategies for Visualizing and Sharing Policy Content

NTEN

Policy-oriented organizations have long produced dizzying amounts of statistical content. Smart organizations create and publish their data widely to other sites, widgets, social networks, and aggregation applications. So how can your organization tap into these tools and trends? Kurt Voelker, Forum One Communications.

Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The September 2009 issue of NTEN Connect had a review of trends in online giving. The average online gift in December 2009 was $244.17.

How to Leverage Your Newsletter Subscriber List to Solicit Online Donations

NetWits

I speak to nonprofit organizations all the time about their internet and email marketing strategies. So my question is: are you afraid to ask your newsletter subscribers for money? If your answer is “yes”, I thought I would share my experience with one organization that just might change your mind.

Open Source Donor Management Systems: Know Your Options

NTEN

Donors are the lifeblood of nonprofit organizations. Organizers Database (ODB). by the Organizers’ Collaborative. Installation is a breeze, but with so many potential options, you may want to hire a consultant or have the Organizers’ Collaborative set it up for you. You need them to survive. CiviCRM. Metrix.

Managing Technology Change: Imagine All the People

NTEN

It is critical, especially during tough economic times, to ensure technology projects within your organization are completed on time and within budget. Although we may not see blatant sabotage of technologies or culture within our own organizations during a technology change, we may notice some type of resistance to the new technology.

New Media, Old Media, and Your Nonprofit

Tech Soup Blog

Tools Social Networking Donors Running Your Organization Online Fundraising Clients Online Activism Using the Web and Internet Online Fundraising Here's a provocative question from James on the Social Actions community blogs: What if they don't know about social media? So, what is a progressive, hot-for-social-media non-profit supposed to do?

What You Are NOT Doing CAN Hurt You

NTEN

The most popular pieces will be featured in our newsletter. Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. Organizations of all sizes can get into the game, you just need a playbook. Meg Murphy, Convio. [Ed. You can read all the details here. ]. Built total housefile of 4,312.

My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Think of how you want to be successful in 2009.  Stated another way, organize and simplify.  What are your goals for 2009?

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Frogloop

Are enewsletters still worth your organization’s time? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online fundraising grew 14% from 2009 to 2010. Are nonprofits experimenting with mobile more?

Effective Fundraising with Facebook Causes

NTEN

Facebook provides an unprecedented opportunity for nonprofits: 200 million monthly active users, about half of whom are signing in and communicating with their friends on a daily basis, is an organizer's dream. If someone has already started a cause benefiting your organization, get in touch with them and build a relationship.

Guest Post by JD Lasica -- Socialbrite: A new sharing & learning hub

Beth's Blog: How Nonprofits Can Use Social Media

jazz and put it to work for your organization or cause. You won’t see marketing flackery here.) You’ll find: A directory of Web 2.0

Zucchini and Websites: The Power of Analogies

NTEN

The most popular pieces will be featured in our newsletter. could point out that the stuff at the top of the Activities for Kids page was what the organization wanted to tell me , not what I wanted to know. Kathy Santos, Mass Audubon. [Ed. note: This article is part of NTEN's Member Appreciation Month spectacular. love analogies.

Things We Like (March 2009)

NTEN

Beth Kanter tipped us to this flowchart on how to respond to blog posts about your organization. Tags: Newsletter NPTech NTEN Things We Like A monthly roundup of our favorite nonprofit tech resources. Read more posts on our blog. The New York Times continues to produce great examples of interactive maps. Geek poetry. How awesome is it?

Highlights from the 2009 eNonprofit Benchmarks Study

Frogloop

For most organizations, almost one-third of all online actions are taken by the most active subscribers who comprise about 7% of the list.

2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Frogloop

It’s not sufficient to just offer an email newsletter – who really needs another e-newsletter?&#. Online Fundraising.

Punching Up Your Action Alerts and Online Fundraising Appeals - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Receive monthly updates 3 Comments | by Share Article in Online Advocacy , Online Fundraising , Online Organizing , Social Networking , Web 2.0

5 More Quick Steps to Better SEO (Part Two) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

March 23, 2009 | Hatef Yamini Excellent list! March 23, 2009 | Copywriter Steff EXACTLY what I need! index.html (or.php, or.asp, etc.)?

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com , Inc. This is the most important part of your web analytics. Eric T.

Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

For most organizations, almost one-third of all online actions are taken by the most active subscribers who comprise about 7% of the list.

Things We Like (February 2009)

NTEN

Speaking of Internet flare-ups, somebody claiming to be an Obama strategist said nonprofit e-mail newsletters are "a waste of time" That kinda hurts our feelings. To prove nonprofit newsletters are worthwhile, here's your monthly dose of cute: kittens riding a Roomba ! Did your organization make a video in 2008?

Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Local organizations are getting on the bus. Then tell me: how does your organization compare? Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN We'll see.

Fundraising Dips In First Quarter Of 2009 - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

The study analyzed 79 nonprofit organizations and their fundraising campaigns via direct mail, online fundraising, telemarketing and canvassing.

5 tools nonprofits can be today to enhance their online presence and efficiency

Connection Cafe

Hundreds if not thousands of online tools are available to help nonprofit organizations with online communication. David J. Social Networks. 2.

Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the report now!  . Staggering, but not news. Key takeaway. For a large portion of the nonprofit sector December is a critical time of year.

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