Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

He camped outside her door and not only told her about how nonprofit CEO’s were using Twitter, but showed her how easy it was. Here’s a story about the CEO of the ACLU of New Jersey and how he uses Twitter to reach out to the press and policy makers and the questions he and his staff answered.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2009

Submitted by Chad Norman, publisher of I dig webby things.and I bet you do too I dig speaking at nonprofit conferences and events, and one of my favorite topics to cover is the real-time use of social media. It's all of those things, but it's also something else: a real-time fundraising tool! Clearly it works.but why?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 9, 2013

The first reaction I typically hear from nonprofit leaders when it comes to social media is “When am I going to find the time?” ” I immediately think about Dali’s famous painting “ The Persistence of Memory ,” where time is the theme, from the melting watches to the decay implied by the ants.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 18, 2010

Yesterday, I had the pleasure of participating in Twitter chat series #socialmedia. Backstory: we know they have time and need money / sometimes volunteers. Two that standout: In response to my question about how to avoid waiting time, someone responded that you need to have clear objectives and KPIs (Key performance indicators).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

So, in honor our collective Twitter birthdays in October and Halloween, I thought I’d share a few Twitter tools for tracking and learning that are real treats and a few that make your work flow on Twitter efficient for documenting events. I track to learn and improve relationships on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. Along with measuring against impact results, it is important to look at how much time has been invested. Don’t waste too much time on people who will never agree with you.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2011

Here’s one for Twitter. It’s really important to fill out the information in your Twitter profile especially the “Bio&# field where you sum up in a few words who you are and make it sound interesting. It’s like an elevator speech. YOUR ORG NAME] helps [TWITTER FOLLOWERS] to [BENEFIT/VALUE YOU.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. I interviewed Arlene to learn more about they’re measuring their Twitter campaign and what they’re learning. What is the objective of the Twitter campaign? We identified two quantitative success measures, Twitter impressions and content sharing.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 19, 2011

Back in November, someone in Senator Dowd’s office made this epic Twitter mistake. Here’s a play by play of the Twitter Faux Pas. The hashtag #gettingslizzerd , a reference to drinking too much, trended on Twitter. Twitter mistakes are going t happen. They apologized and moved on.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

Deepening Engagement, One Drawing at a Time – guest post by Darren Barefoot. Each time someone drew a frame, The Big Wild made a donation to Sarah’s Protecting Escarpment Rural Land (PERL) , an organization dedicated to protecting Southern Ontario’s Niagara Escarpment. Unusually, traffic from Twitter was also above average.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

Twitter Lists: A Natural Evolution of Internet List Culture. He worked at Cern or the UN at the time and everyone wanted to view his public FTP folder - after all it was the "secret" folder.). Twitter lists lets you curate your followers and keep connected to smaller affinity groups of your choosing. Gopher Screen Capture.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2015

My most engaged follower on Twitter this past week is Jennifer Preston. SocialRank is a tool that helps you understand your followers on your Twitter and now Instagram. I know why Jennifer, who is the VP at the Knight Foundation is one of my engaged followers this week. Jennifer was observing and tweeting during the session. (If

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2011

Let’s look at the ones that allow you to see the current relationships and potential ways to weave them on social media and social networks like Twitter. There are many tools to visualize your Twitter network. E-Mediat Twitter Network. You can click on any given user and it will show their connections.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2009

Twitter has been used during the G20 protests , election monitoring and crowd-sourcing the location of a torch when it was passing through San Francisco. The recently published The DigiActive Guide to Twitter for Activism (Click here to download the PDF version) offers some mini-case studies organized by objective. The objectives: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel. Over time, using Twitter has become more an organizational cultural norm. There’s another benefit.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

For the past few years whenever I doing a training or speak about nonprofits and social media and more recently when we’ve presented about the book, The Networked Nonprofit , someone always raises this concern: “Social media is a time suck.&#. It isn’t about following thousands and thousands of friends on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 18, 2016

We are heading into the most stressful time of year for nonprofits, especially for fundraisers. With Giving Tuesday just around the corner, the kick off the that busy time of year for most nonprofit development directors and their teams is just ramping up. So, take a deep breath! Follow the hashtag #happyhealthynp on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. The hash tag #askacurator became a top trending topic on Twitter on the day of the event. The hash tag #askacurator became a top trending topic on Twitter on the day of the event. What was the objective?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

This is the first time I ran it for people all from the same organization, with a limited amount of time, and mix of experience. I was also reminded by one very smart colleague that the Twitter audience card had out-of-date information. At that time, the audience skewed younger. Twitter is where the stalkers are."

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

This was also about the same time as the flood in Nashville. All communications were strictly limited to my blog, Twitter and Facebook. Two donors were former colleagues who also have Twitter accounts. I counted most on Twitter followers to spread the word. It was a fairly arbitrary goal and I had no expectations.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 15, 2007

I remember reading an article ten years ago by Jamie McKenzie about creating " Just in Time Support " cultures to ensure adoption of technology by educators. A smile came across my face when I read this post celebrating the power of the network from Twitter - a just in time support culture. Congrats Jennifer!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2009

Today, at 14:00 hours (local time), thousands of people with diabetes will test their blood sugar, do 14 minutes of exercise, test again and share their results on TuDiabetes or on Twitter. Two years later, changing your Twitter icon in support of a cause (even though some call this " slacktivism "), is a techniques being used.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I got up really early this morning PST time to fly to the East Coast for some trainings I'm doing. Sean points out the value of being on the list: In June the New York Times wrote about the “suggested user” list.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The HashTags site, a centralized directory of hashtags on Twitter, also offers a good definition: Hashtags are a community-driven convention for adding additional context and metadata to your tweets.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2009

Today, Pete Cashmore had a piece on CNN " Next Year's Twitter? FourSquare is a is location-based social network service overlays your Twitter network with an added layer of social gameplay. Foursquare " predicting that FourSquare will be the darling of 2010.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 12, 2007

That's a screencast (with time speed increased) of what is I think -- is a twitter group coming from SXSW Festival , a major new media/emerging technology event happening in Austin, TX. While there are some good reasons why you wouldn't want to use this tool, seems there's a lot of twitter experimentation going on.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

At that time, Twitter was a place for very early adopters and I used it help get technology T-shirts to bring over the participants. How are Cambodians accessing Twitter? Tags: Cambodia twitter. It's been almost two years since I had the opportunity to participate in the first Cambodia Blogging Summer.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2011

The use of mobile and social media enhanced the experience beyond having the standard back channel via a hashtag on Twitter, but the substance of his comments resonated. Mobile Technology and Social Media and Real Time Learning. His opening remarks and conversation were inspiring to say the least. Put them on the donor list.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2011

In the nonprofit sector, time is our most valuable resource. Distractions are time wasters and you need to manage them no the other way around. Some interruptions come from our physical environment. Distractions come from the Internet if you have email, Twitter, or mobile phone beeping at you. Photo by hmcotterill.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2008

I've seen first hand how you can leverage your Twitter network to raise money for a good cause really fast. It's time update the history of fundraising on Twitter post I wrote that last month after the Tweetsgiving campaign raised $10,000 in 48 hours. The Salvation Army has also launched a Kettle Campaign on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2009

Cindy wrote: "A couple of months ago I was reading an article about Twitter and went to your blog. At the time was getting my feet on the ground with social networking. I set-up a Twitter account , forgot it, figured a waste of time, until now. Tags: twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Here's a mosaic: Get your twitter mosaic here. Tags: socialmediametrics socialnetworking socialcapital twitter. How would you use it?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2007

Photo from Lynetter's Flickr Stream and discovered via Twitter from Cogdog. That was one of gems I found while taking a quick twitter break. since water cooler time might be considering "wasting time" and taking time away from doing work to learn something isn't work.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

She also mentioned how they were beginning to experiment with Twitter. They are setting up twitter accounts linked to programmatic areas and affinity groups. " and "How much time?" I'm sure we'll see more particularly as Kevin Dando urged stations to get a twitter account with their name. It's a talk show!"

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