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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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3 Reasons Why Your Nonprofit Needs a Point of Sale System

Nonprofits Source

With this information, you’ll see exactly how POS software can generate a greater ROI and more funding for your nonprofit. Nonprofit medical facilities can use POS systems to process patient payments, manage appointments, and track medical supplies and equipment. What types of nonprofits can benefit from a POS system?

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track. Amplitude is a data dashboarding tool that allows users to track, measure, and analyze their data.

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How Event Marketing Can Optimize B2B Sales

AccelEvents

Track event ROI. It can be challenging to know how successful your event indeed was if you don’t measure or track ROI. Connect your accounting software to your virtual event platform to track sales, and then cross-reference this information with sales captures from leads and the event marketing campaign. .

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

The Return on Investment (ROI) is typically higher for the levers on the right, in a progressive fashion. While the cost is steep, like many donor acquisition tactics, the subsequent ROI and long-term value (LTV) of face-to-face is high and contributes more stability to long-term revenues. Tracking new giving trends. References.

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How to Make Analytics a Priority – Finally!

Association Analytics

For example, if a paid-event registration campaign isn’t on track to meet or exceed your goals, you can adjust your approach mid-course instead of waiting until the campaign has completed and it’s too late to have an impact. Use case studies & references – use 3rd party examples and case studies as examples of success. Take action!

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate. Once your business has solidified core aspects of its brand like your logo, color scheme, and brand voice, create a style guide employees can reference. These measurements should align with your campaign’s goals.

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