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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. When looking to innovate and differentiate, IAEE took the following steps: Step 1: Segment – At IAEE, the team looked at several different membership segments that were underserved, identifying meeting and event planner members.

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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

You kept your gym membership even though you can’t remember your last workout. Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. The group was dealing with a triple threat—uncertainty as people, as an organization, and as an industry.

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7 signs of a successful enterprise association

Nimble AMS

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. The fact is this: if your association doesn’t offer tangible membership value, a member will leave. We’re able to process memberships and run reports so much faster with Nimble AMS.

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Use Data for New Revenue Opportunities

Association Analytics

Ask yourself if buyers share characteristics for particular products like: Do members in different membership stages buy different things? You’ve most likely had Netflix recommend programs to you that other people are watching based on your personal viewing habits. This can increase membership which will increase revenue.

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4 proven strategies to increase revenue at your association

Nimble AMS

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. When you find event sponsors, you increase the credibility of your program, and you heighten event exposure through cross-advertising opportunities. .

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Competition is coming for you: 4 strategies to help your association thrive and survive

Nimble AMS

Industry thought leaders are turning side-hustles into fee-based communities that are exclusive and career advancing. 4 b est practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association shares the value of your membership. Read our blog for tips to get started.

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The best of Nimble AMS in 2023

Nimble AMS

It’s the best way to stay on top of industry insights. The top 15 Nimble AMS resources for association professionals Throughout 2023, our Nimble AMS team offered innovative content to keep association professionals updated on the latest industry trends. Read our free whitepaper: The 15 biggest membership trends of 2024.