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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

That’s information you can use to do things like create personalized donor experiences , build membership, and identify advocates. You can then develop ambassador programs or advocacy campaigns targeting these individuals. How to use data to drive growth The ways you can use your nonprofit’s participant data are legion!

Chapter 298
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. When looking to innovate and differentiate, IAEE took the following steps: Step 1: Segment – At IAEE, the team looked at several different membership segments that were underserved, identifying meeting and event planner members.

Data 210
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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

It’s just a different way of thinking about your content programming. To boil it down: bad video programming is a cost center. Good video programming is a value center. Let’s say you had a proprietary research report that you wanted members to buy — this is on top of their membership dues. And this is just one project.

Content 296
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

You kept your gym membership even though you can’t remember your last workout. Analytics can be personalized for individual customers or users. It provides affordable plans for individual users and small businesses. It took two years to reshape and redefine our membership,” Tiffany advised. “We Not necessarily so.

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Use Data for New Revenue Opportunities

Association Analytics

Individuals and member organizations were on tighter budgets. Ask yourself if buyers share characteristics for particular products like: Do members in different membership stages buy different things? You’ve most likely had Netflix recommend programs to you that other people are watching based on your personal viewing habits.

Data 169
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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

It’s just a different way of thinking about your content programming. To boil it down: bad video programming is a cost center. Good video programming is a value center. Let’s say you had a proprietary research report that you wanted members to buy — this is on top of their membership dues.

Content 156
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4 proven strategies to increase revenue at your association

Nimble AMS

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. When you find event sponsors, you increase the credibility of your program, and you heighten event exposure through cross-advertising opportunities. .