Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 3, 2012
At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement. There was some good discussion and questions about how you measure results from social media offline and the reminder that influence can be and should measured offline.
Amy Sample Ward
JULY 1, 2009
The piece is reposted below: Have we replicated our offline social dynamics and barriers online? If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. I believe we have, and so does Danah Boyd.
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Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 8, 2007
Do you think that people on social networking and media are just teens and college students? "Older people aren't shy of using the internet - they have a verve for life that applies online as well as offline," said Paul Green, a Saga spokesman. Source: Karl Kapp presentation.
Forum One
NOVEMBER 17, 2009
NIH has had some great experience with its " Drug Fact Chat Day " an annual day for teens to chat online with NIH experts. Virtual front porch: providing people ways to find and engage online with other people in their town/neighborhood, and then to take it offline to actually have meetings. State Dept ? Office of eDiplomacy.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 18, 2010
Organizing Offline and Online. There is also the importance of offline/online connection that can't be ignored. For example, Friendship Circle, had a rallied at a Piston's Game in Detroit (see above video) and organized 3,000 teens to play freeze tag on Facebook to rally the vote.
Amy Sample Ward
JUNE 21, 2011
Trying to engaged the teen-to-twenty-something who normally may not use the research library. but there wasn’t an offline space for that. Staged a major exhibition celebrating the spectrum of what is in the library, public programs partners with The Moth.
Care2
SEPTEMBER 6, 2007
Second Life isnt just about wasting time, however, nor are its "residents" exclusively teens hunkered down in their parents basements with Hot Pockets and Red Bulls - there may be real marketing potential for both for-profit and nonprofit organizations. " Theres a "Teen Grid" that eliminates this completely.
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