article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society.

Test 52
article thumbnail

What is donor communication?

Roundtree

Every nonprofit organization is engaged in donor communications. Download our overview and explore our services with samples of work. And we're promising not to spam you. What is donor communication? It can take place prior to a gift being received or in response to a gift being received. GET IN TOUCH. Chattanooga, TN 37409.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Nonprofit Fundraising Strategic Plan Guide

Everyaction

The Nonprofit Fundraising Strategic Plan Guide explores the fundraising planning process and breaks down each of the necessary elements that will allow you and your team to elevate your next campaign. Your fundraising team should bring together a mix of nonprofit pros with complementary skills and align them around your strategic plan.

Guide 108
article thumbnail

10 Best Practices for Email Security

Tech Soup

Email is a critical business tool for nonprofits. Unfortunately, nonprofits face the same threats to their email security that other businesses and organizations face. Stop Spam & Phishing Emails. Spam is not only a nuisance; it can also pose security risks. Block Emails with Many Recipients. spanhidden.

email 65
article thumbnail

First Reflections on Jumo

Amy Sample Ward

“Amy Sample Ward wrote on her/her profile:&#. Could mean that users don’t have a way to manage the amount of posts (read: spam) that could get through to them… I got an error that said only letters, spaces and punctuation were allowed… no numbers?! Messaging. Beyond a Platform.

article thumbnail

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

While many senders were in the “spray and pray” mindset, Gmail was quietly setting the stage for the next era in email marketing and flipped the switch during the most critical time of year for many nonprofit organizations. Help your recipients avoid the “This is Spam” button/link at all costs. Make it personal.

Rate 37
article thumbnail

Are Nonprofits Flunking Email Marketing 101?

Care2

A new survey of 38 top nonprofits by Care2 reveals that many of these well known organizations are essentially flunking “Email Marketing 101.&# Perhaps the most damning statistic is that, on average, nonprofits are taking eight whole days to email a response to someone who signs up for their email list.

email 59