Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. So, be sure to focus only on metrics that are most relevant to your campaign goals.

Campaign 83

Campaign Tips Online Fundraising 83

Bloomerang

APRIL 19, 2024

In the realm of nonprofit organizations, effective data management is essential for optimizing resources, enhancing donor relations, and achieving mission-driven goals. However, many nonprofits grapple with the challenges of managing data efficiently due to limited resources, disparate data sources, and manual processes.

Data 86

Data Management Government Analytics 86

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

Metrics 321

Metrics Digital Marketing Retention 321

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Strategy 277

Strategy Fundraising Social Media Nonprofit 277

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

Social Media 330

Social Media Media Social Influence 330

sgEngage

MARCH 15, 2024

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 88

Measure Help Analysis Metrics 88

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

sgEngage

DECEMBER 29, 2023

As leaders in the nonprofit and social impact space, it’s so important for you to project a clear sense of trust into the world. More specifically, nonprofits that went from not transparent at all to fully transparent via their Guidestar profile raised 53% more in contributions in the following year.

Metrics 96

Metrics Ratio Government Nonprofit 96

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Here are 10 fundraising statistics worth noting. Report The Nonprofit Email Report Learn More 4.

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

EveryAction

AUGUST 30, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here ! Andrea Bastiani Archibald, Ph.D. ,

Donor 179

Donor Gift History Virtual 179

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

Benchmark 77

Benchmark Blackbaud Report Online 77

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community.

Metrics 261

Metrics Nonprofit Profile Platform 261

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment).

Metrics 98

Metrics Ratio ROI Sponsor 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience.

Facebook 245

Facebook Fundraising ROI Virginia 245

Candid

MARCH 19, 2024

In 2023, 62,575 nonprofits earned or renewed their Candid Seals of Transparency. Over 1,000 nonprofits attended our 2024 Seals webinar , but we know there are many more out there looking to tell their story of impact and share that story broadly with current and potential donors to make their case for funding.

Story 52

Story Profile Metrics Accessibility 52

Bloomerang

JANUARY 3, 2022

You survived the end-of-year fundraising season ! . After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . In this post, I’ll walk you through why that’s important and what metrics you should measure. . So, ask yourself : What was your original fundraising goal?

Evaluation 109

Evaluation Metrics Campaign Fundraising 109

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. For member-based nonprofits and associations, retaining members is the key to sustaining long-term success. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

MARCH 3, 2024

By Stephanie Wallace , Marketing Specialist, Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As a nonprofit organization, securing funding is essential to fulfilling your mission and driving meaningful change in your community.

Grant 224

Grant Software Trend Fund 224

Bloomerang

OCTOBER 1, 2021

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . As a fundraising coordinator who prepares these reports, you work with this data every day. Great question!

Report 121

Report Data Donor Metrics 121

Get Fully Funded

JANUARY 5, 2024

With Giving Tuesday and the end-of-year giving season fast approaching, your nonprofit is likely ramping up efforts to reach its annual fundraising goals. Text marketing , also known as SMS marketing, can help your organization engage supporters, build relationships, and ultimately boost your fundraising results.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

sgEngage

MARCH 13, 2024

This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022. As peer-to-peer fundraisers are all too aware, those were particularly disruptive years for the industry given the impact of COVID-19 on in-person events. What does the future of peer-to-peer fundraising look like?

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. As technology evolves, your nonprofit should expand to tell your story in more engaging, shareable, and innovative ways, such as podcasting. Connect with nonprofit professionals.

Audio 74

Audio Podcast Content Phase 74

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations.

Facebook 229

Facebook Raise Fundraising Audience 229

M+R

MARCH 11, 2024

The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. So fire up your racecar (or thimble, or boot, or whatever), and get ready for a tour of digital metrics that will take you from Baltic to Boardwalk.

Mail 73

Mail Results Benchmark United States 73

Classy

AUGUST 4, 2021

There are many nonprofit roles that are responsible for fundraising. Nonprofits who get more of their staff involved in their online fundraising strategy prove to be more successful in driving donations. Working as a team to maximize donations benefits your nonprofit’s mission and overall financial health. .

Fundraising 95

Fundraising Metrics Database Nonprofit 95

sgEngage

MARCH 19, 2024

Embracing innovation can transform your nonprofit. But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror.

Culture 78

Culture Create eBook Attitude 78

Donorbox

JANUARY 24, 2023

In the nonprofit world, finding the key to fundraising success can be tricky. We try out new strategies, connect with new donors, exhaust our fundraising budgets, and whatnot. But what if the secret is just understanding the donor data we already have?

Metrics 52

Metrics Donor Fundraising Data 52

Neon CRM

NOVEMBER 22, 2023

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. One valuable metric will be your donor acquisition rate for the month of December. Do you set donor acquisition goals?

Rate 52

Rate Track Donor Metrics 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 299

Digital Strategy Guide Create 299

Bonterra

OCTOBER 4, 2021

With the end-of-year period quickly approaching, it’s a good time to audit your metrics to make sure your overall fundraising strategies are working as planned.

Program 98

Program Fundraising Metrics Industry 98

DonorPerfect

DECEMBER 14, 2021

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually.

Tips 98

Tips Fundraising Metrics Nonprofit 98

Classy

JUNE 30, 2021

The State of Modern Philanthropy 2021: Future-Proofing Your Fundraising reveals insights on fundraising success in the wake of a tumultuous year. Insights for Future-Proof Fundraising Success. See How Future-Ready Your Nonprofit Is Today. Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

M+R

APRIL 16, 2024

It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. This year we aren’t reporting on YOY comparison metrics, for all the same reasons we’ve mentioned (UA to GA4 changes!). When she’s not planning fundraising campaigns, you can find her drinking iced coffee at the beach.

Benchmark 40

Benchmark Analytics Google Comparison 40