Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. years primarily using my website.

Newsletter 254

Newsletter Social Media Build Media 254

Nonprofit Tech for Good

JUNE 14, 2012

View: Complete Webinar Schedule. Webinar Special: Buy 3, Get 1 Free. This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet.

Linkedin 189

Linkedin Twitter Demonstration Nonprofit 189

Nonprofit Tech for Good

NOVEMBER 12, 2012

View: All Webinars for Nonprofits. The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2013, the majority of your supporters and donors will be viewing your website and social media content on mobile devices, such as smartphones and tablets.

Mobile 248

Mobile Web Free Newsletter 248

Nonprofit Tech for Good

NOVEMBER 13, 2013

In honor of World NGO Day on Thursday, February 27, Nonprofit Tech for Good will be presenting a free webinar covering the top 10 online communications and fundraising best practices for NGOs. View: Complete Webinar Schedule. Participants will: Gain knowledge of best practices for website and e-newsletter design.

Practice 268

Practice Communication United Kingdom New York City 268

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

Social Media 278

Social Media Training Train Media 278

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

APRIL 1, 2010

A couple of times a year DIOSA Communications offers a webinar special for nonprofit organizations, and the month of April is now one of those times. From now until April 30, all social media and mobile technology webinars are 2-for-1. Webinars are currently scheduled through the end of July: View Webinar Schedule.

Hints 197

Hints Organization Linkedin YouTube 197

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector.

Social Media 277

Social Media Media Hints Social 277

Wild Apricot

SEPTEMBER 30, 2010

October 2010 is notable for the variety of topics in the free nonprofit webinars on schedule – both recurring events and special one-time opportunities for professional development. And if you’re offering a free webinar of interest to non-profit folks that didn’t make October’s list, please leave a comment.( read more ).

Free 121

Free Case Study Profit Newsletter 121

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

Social Media 270

Social Media Social Media Tech 270

Wild Apricot

AUGUST 30, 2010

September is a busy month for just about everyone – a new school year for many, harvest time for both fundraisers and farmers - and a whole new crop of free nonprofit webinars is here. And if you’re aware of a free nonprofit webinar.( read more ).

Free 118

Free Case Study Newsletter Profit 118

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. View: worldwildlifefund.org Archive 3/15/08.

Websites 248

Websites Design History Online 248

Nonprofit Tech for Good

SEPTEMBER 6, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. It was the final presentation of the website design and email marketing webinar.

Design 100

Design email Websites Practice 100

Nonprofit Tech for Good

AUGUST 23, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. It was the final presentation of the website design and email marketing webinar.

Design 100

Design email Websites Practice 100

Nonprofit Tech for Good

JULY 7, 2016

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Host free webinars. Not all email lists are the same.

email 156

email Build Newsletter Mobile 156

Nonprofit Tech for Good

MAY 14, 2012

Every second of every day nonprofits around the world are posting status updates, tweets, and messages on social networks attached to avatars with cropped art work and/or unreadable text. Be used consistently on all social networks to build a synergistic, recognizable brand across the Social Web. Water.org.

Avatar 242

Avatar Examples Kiva Asia 242

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

Social Media 272

Social Media Management Media Social 272

Nonprofit Tech for Good

SEPTEMBER 28, 2017

To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. Presented on September 27 via webinar, below are the notes and deck.

Social Media 260

Social Media Practice Media NGO 260

Nonprofit Tech for Good

JULY 18, 2011

Social media is not only changing how we communicate online, but it’s also changing how our brains process information. That said, nonprofits would be wise to consider the effect of the Social Web when launching or re-designing their websites. Here are 11 excellent examples from the nonprofit sector: 1.

Design 261

Design Websites Web Social 261

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Social Network Followers. Website Unique Visitors.

Track 234

Track Mobile Media Fundraising 234

Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. List three calls-to-action (donate, share on social media, become a monthly donor, sign a petition, etc.).

Awareness 205

Awareness Causes Campaign Giving 205

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

SEPTEMBER 24, 2011

Nonprofits should diversify their brand online for a number of reasons, but below are three important ones to consider: 1) There’s no one-size-fits-all Internet anymore. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 193

Online Google Wikipedia gMail 193

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Nonprofits should diversify their brand online for a number of reasons, but below are three important ones to consider: 1) There’s no one-size-fits-all Internet anymore. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 193

Online Google Wikipedia gMail 193

Nonprofit Tech for Good

JANUARY 10, 2013

Yesterday’s free webinar entitled Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013 was attended by 433 nonprofit professionals. To some, that may sound like a good turnout, but my free webinars usually hit the maximum of 1,000 attendees, so 433 was low – not surprising, however.

Mobile 237

Mobile Web United States gMail 237

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Most nonprofit Thank You’s are still long, text-intensive messages which more often than not these days feel cumbersome and overwhelming to supporters.

Social Media 247

Social Media Media Management Social 247

Nonprofit Tech for Good

MAY 14, 2012

Every second of every day nonprofits around the world are posting status updates, tweets, and messages on social networks attached to avatars with cropped art work and/or unreadable text. Be used consistently on all social networks to build a synergistic, recognizable brand across the Social Web. Water.org.

Avatar 169

Avatar Examples Kiva Asia 169

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. Make Sure Your Nonprofit’s Information in GuideStar Is Current.

Donation 235

Donation Practice Mail Newsletter 235

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. 11 Group Text Messaging Best Practices for Nonprofits. Pitch to Your Website, E-newsletter, Blog, and Print Materials.

Group 214

Group Practice Mobile Nonprofit 214

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. 11 Website Design Best Practices for Nonprofits. The rise of social media and mobile technology has changed the way people process information. Overall, avoid clutter.

Design 257

Design Websites Practice Widget 257

Nonprofit Tech for Good

FEBRUARY 16, 2013

Each year I select 31 Favorite Nonprofits to which I donate 10% of my webinar income. Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications.

Results 261

Results Donation Paypal Practice 261

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Social Network Followers. Website Unique Visitors.

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

OCTOBER 3, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Step 4: Offer training through webinars.

Chapter 100

Chapter Social Media Avatar Create 100

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

Social Media 278

Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JUNE 1, 2011

Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. Sadly, the vast majority of nonprofit blogs do not feature on their blog the three must-haves listed below: 1. e-Newsletter sign-up.

Blogger 227

Blogger Newsletter ROI WordPress 227

Nonprofit Tech for Good

MAY 7, 2012

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 received 13,000 visitors.

Content 260

Content Ideas Nonprofit Interview 260