Nonprofit Tech for Good

JANUARY 29, 2024

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Educate and inform your audience.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases.

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.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Nonprofit Tech for Good

JULY 13, 2020

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. Water.org’s Senior Content Creator, Moree Lambeth explains. “As

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Below, a few of our agency’s top experts share their take.

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EveryAction

JULY 31, 2023

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. One solution is to initiate proactive matching gift marketing efforts early⁠—i.e., This may include some combination of email marketing, social media posting, direct mail, and your nonprofit’s website !

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Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Save the Best for First.

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Social Media Video Marketing Practice 271

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Was it through social media traffic or email clicks? K eep an eye on what leads to conversion.

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Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Yes, you’ll get found other ways, like by sharing posts on your social accounts. Or, you can optimize existing content you have with your keywords in mind.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising.

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Online giving is their forte, with crowdfunding platforms and social media serving as powerful tools to raise awareness and funds.

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Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. Twitter can be mean.

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. LinkedIn Pages. For example: 1.

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Byte Technology

APRIL 16, 2021

Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign. Some of these actions include sharing a blog post to social media platforms, or buying a product. Sharing contents to social media platforms. What is Website Conversion? Examples of Website Conversion.

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EveryAction

JANUARY 25, 2023

That fresh-start feeling is also palpable at social good organizations. Anthony Shop, Social Driver In 2023, go all in on LinkedIn. Then stay at the top of their minds by liking and commenting on their posts, or even sharing their posts with your network. Drink more water! Read more books! Actually learn to play that harmonica!)

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Support Build Linkedin Newsletter 220

Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts.

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Nonprofit Tech for Good

APRIL 18, 2022

2) Social Media Campaigns. Most nonprofits work hard to connect with donors through multiple channels, including social media. If you make fundraising requests on social media, understand that many states view such social media requests as solicitations within their borders. 3) Participation in Giving Days.

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Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

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Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets.

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Care2

JANUARY 11, 2024

If you’re one of the 97% of nonprofits that use social media regularly to engage supporters and market your cause, you understand this channel’s power to make an impact on your mission. And if you aren’t leveraging social media yet—there’s no better time to start than right now, and it’s easy to get your accounts up and running.

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Nonprofit Tech for Good

AUGUST 21, 2021

Forward-thinking – They believe in creating systemic change that will help solve one of the greatest social challenges of our time, and in doing so address: women’s empowerment, global health, access to education, and economic opportunity. If you share a passion for solving one of the world’s most critical social issues, join them.

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CauseVox

JULY 13, 2023

We’ll review how to best utilize your video assets by reviewing social media “top-of-mind” strategies, ad-campaign strategies, in-house events and virtual events hosted on CauseVox for maximum donor reach. You’ll walk away with actionable strategies to secure more donors through video marketing.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results. 5000 Voices. campaign.

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Social Media Guide Media Social 97

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Policy and marketing team members within your nonprofit can make a great team to plan accordingly. For nonprofits in the U.S. Ad budgets will likely be on fire in the race to the ballot box.

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CauseVox

MARCH 1, 2024

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Social media platforms : help us gauge who and what our audience is engaging with. Email marketing analytics: help us track open rate, click-through, and donation conversions. From there, you can analyze the data. Add a little incentive!

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Bloomerang

JANUARY 21, 2022

Successful marketing means updating approaches. Social media companies create new tools to achieve objectives. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Video Has to Be a Part of Your Marketing Mix.

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Charity Village

OCTOBER 5, 2021

What comes to mind when you’re thinking about your next event? The post Leveraging partners to market your fundraiser – What to do if your social following or email list is not enough! Maybe – what way do we go, virtual, in-person or hybrid? Thankfully, we’re answering that question for you with our guide.

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. It’s important to showcase how what you do relates to what’s top of mind for folks. Take a look at your social media to see what posts are getting clicked and shared.

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The Modern Nonprofit

OCTOBER 2, 2023

And since #GivingTuesday is fueled by online engagement, it’s the perfect time to focus on your social media strategy. Here are five ideas to help you step up your social media game this #GivingTuesday : 1. Here are five ideas to help you step up your social media game this #GivingTuesday : 1.

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sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Determine whether your podcast will aim to market your mission, educate your audience, achieve a different objective, or fulfill multiple goals. What unique perspectives can we offer?

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Candid

JANUARY 11, 2023

Whether you are looking to build upon your fundraising prowess, elevate your digital marketing-driven donation game, or become an expert grant writer, check out these nonprofit books to help you achieve success in 2023. . Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results by Leah Kral.

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sgEngage

SEPTEMBER 11, 2023

Tips for Marketing Your Charity Golf Tournament 1. Your event website becomes the home base for marketing your golf fundraiser. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature.

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Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Is it easy to share your website and other links via social media or email? . As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff.

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OneCause

JUNE 15, 2023

Tapping into the social fundraising movement with your current supporters could be your secret weapon in the year-end giving season. At its core, Peer-to-Peer fundraising (also known as peer-to-peer or Social Fundraising) refers to any fundraiser that uses supporter networks to raise money for your cause.

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