Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2017

There have been many news articles recently about social media for evil: How Facebook, Twitter, Google, and even Instagram have been abused for coordinated misinformation paid social media or advertising to influence our political system. Makes you wonder what they know that the average user does not? What can we do?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2013

We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n ” Having staff use social media as part of their work can extend the organization’s network and increase the organizational comfort level through regular practice. .” YQe91n #npsmpeer.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2017

Recently, my social media feeds have been anxiety producing, if not downright depressing. Unfortunately, if you work in digital strategy and social media, monitoring social is a daily task and as a result a bad mood has become an occupational hazard. Quit Facebook or other social media? What to do?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

They are the respected voices who others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. Balancing Personal and Professional: Worlds Collide.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Sprout Social. By Sacha Evans.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. In response, there was a campaign to hire her back on Facebook, it garnered mainstream media attention, and was a public relations nightmare for AppleBee’s.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2011

Yesterday, I had the pleasure of co-facilitating a half-day “Digital Strategies&# seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2013

Maybe you are muttering to yourself ”Who can find the time to do social media?” Have a conversation with your social media team and ask these questions: What do you spend time doing now that you could do better via social? How will social improve things you already KNOW and value?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2012

I am doing the ending key note at the Social Media 4 Nonprofits Conference in Silicon Valley today. Here’s the description: How nonprofits can stay focused given all the distractions inherent in today’s attention economy? Social media doesn’t have to be overwhelming– you can take control back.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us? verena_fidelia) April 4, 2014. 4. Make it Buzzworthy.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Explores the ecosystem of data for social problem solving and the role philanthropy can play. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2012

I heard about it in September and immediately signed up to be a social media ambassador which was a simple ask “Join us in helping spread the word and receive special messages from us to help us tweet, share and more.” What is a social media ambassador? Is your nonprofit using social media brand ambassadors?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Next up was Hanna Welch, Social Media Producer, from grist.org. Peer Case Studies.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2016

The Skills Platform and Zoe Amar have created the Social Media Toolkit to aid professionals within the charity and third sectors. There are many guides to digital and social media. I’m thrilled to have contributed a chapter. From Dummies guides to video tutorials, it’s all out there. Search for courses here.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. Here’s my Ultimate List of Lists of Nonprofit CEOs Using Social Media. Ettore Rossetti (@EttoreRossetti) March 25, 2014.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

” Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation? I didn’t get asked ”What are the best tools to measure followers on Twitter?”

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2012

After the ACE leadership training, I had the opportunity to spend a day in Kigali. I volunteered to do a Social Media and Professional Networking workshop for second year students at the Akilah Institute for Women. Akilah workshop. View more presentations from Beth Kanter. All in all, I had a lovely day at the Akilah Institute.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2012

Use Social Media to Reel in Big Fish Donors Guest Post By Geri Stengel, Ventureneer. Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? Many nonprofits already use social media, including mobile, to raise money among individual donors.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2012

or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. Does your organization have a social media work flow? How did you develop it?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. Here's the social media policy I created for Beth's Blog. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2012

My colleagues Noland Hoshino , Zan McColloch-Lussier , and Ash Shepherd have put together a nifty social media guide. This passport size booklet is called the “ Social Media Road Map ” and is a practically guide and checklist to help nonprofits plan, post, and measure their social media.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2012

Along the way, I united my passion for social media and nonprofits, training, fundraising with Cambodia. This is the first of a three-part post about what I learned about social media, NGOs, and Social Change in Cambodia. I gave Maneth a copy of the book and we chatted about social media.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 9, 2013

Last week I was in Chicago to facilitate a session about leadership and social media as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits. The best social tools and techniques that leaders themselves and their organization can use to get results. Model the Model.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

James Nickerson, who has worked with the SFGMC and was a participant in a peer group learning exchange that I designed and facilitated for two years had the opportunity to share some lessons learned about social media with peer chorus organizations. Here’s his reflection. The critical path quickly became clear.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2013

The chat was a prelude to a convening on April 25th at the Robert Wood Johnston Foundation of 40 thinkers and practitioners, bringing diverse perspectives and expertise into discussions to develop measures for evaluating the impact of social media on philanthropic outcomes. NodeXL and Marc Smith. Click to See Larger Image.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2013

Note from Beth: Social networks allow to connect with people from outside of our community and it is easy to have your conversation get lost in translation. How to Approach Social Media Internationally Guest Post By Christian Arno. Does that mean your social media is international? Flickr Photo by John K.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2011

This week, the post that got the most conversation was a playful and visual one. Using the photo above, I asked people to share their best social media advice as a fortune in a fortune cookie. They were clever, funny, and great social media advice! I also posted off hours. Here’s a few. Jack Fundly.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit. Social Media Measurement Standards: Progress and Roadmap – A Guest Post by Zan McColloch-Lussier. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2013

With this year’s GivingTuesday less than a month away , there’s lots of tips and best practices on how to leverage social media during the giving season both online and offline. LinkedIn : The final frontier of @ConanOBrien ‘s social media empire. Team Coco (@TeamCoco) November 8, 2013.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also important to be mindful of how different generations use online social networking and the trends.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. He suggests that social media managers need to become curator of metrics, not just collectors of data. These might include social impact, behavior change, saved time, or income.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2010

Last week, I had the honor of doing a mini workshop at the annual BoardSource Conference called “Governing the Networked Nonprofit in An Age of Social Media &# where I had an opportunity to share some ideas on social media culture, transparency, and simplicity from the Networked Nonprofit , co-authored with Allison Fine.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2013

What Social Media Analytics Can’t Tell You. Here’s the description: Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting? What questions can you answer by combining social media and survey data?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 6, 2012

My colleagues Chad Norman and Melanie Mathos (who have day jobs at Blackbaud) have published a new social media how-to book, 101 Social Media Tactics for Nonprofits: A Field Guide. The book is a collection of time saving tips for using social media organized into the following categories: set up, communicate, engage, fundraise, and measure.

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