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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Data Analysis.

Summary 94
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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

To make it easier, we’ve organized the components of a nonprofit business plan into three categories based on your responsibilities: Board Support and Guidance Vision and Values Alignment Financial and Resource Planning Executive Summary: A brief overview of the nonprofit’s mission, goals, and strategies.

Guide 52
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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How are you measuring if you’re meeting or exceeding them?

Analytics 109
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The annual report informs how organizations measure impact relative to their peers. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139
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Lean Start Up Framework Meets Nonprofit Campaign: The Lifecycle of an Upwell Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We make tweetable summaries for wonky reports. We measure the impact of our campaigns by counting social mentions. We pair actions with news.

Campaign 122
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5 Key Metrics to Improve Your Email Campaigns

NTEN

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53
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How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95