Tech Soup

JANUARY 20, 2023

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

Benchmark 101

Benchmark Marketing Technology Survey 101

NonProfit PRO

JUNE 20, 2023

Joshua Meyer, vice president of marketing at Bloomerang, will be presenting “Leveraging Technology to Improve Donor Rates” at this year’s inaugural BridgeTECH. We spoke to Meyer to get a sneak peek at his presentation.

Rate 245

Rate Technology Donor Marketing 245

NonProfit PRO

OCTOBER 3, 2023

Last week, Amazon and Anthropic announced a strategic collaboration that will bring together their respective industry-leading technology and expertise in safer generative artificial intelligence (AI). Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing 238

Marketing Amazon Fundraising Industry 238

NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Personal 260

Personal Experiment Marketing Donor 260

Nonprofit Tech for Good

MAY 24, 2022

The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. Published by Nonprofit Marketing Guide. Digital Technology in the Non-for-Profit Sector 2020 :: Download. 2019 Global NGO Technology Report :: Download. Benchmarks Study 2022 :: Download.

Report 324

Report Digital South Africa Marketing 324

Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243

Marketing Broadcast Analysis Awareness 243

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. Sometimes a wake-up call isn’t a bad thing.

Culture 221

Culture Technology Community Associations 221

Nonprofit Tech for Good

APRIL 14, 2021

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey. 2019 Global NGO Technology Report :: Download. Published by Nonprofit Marketing Guide.

Report 342

Report Digital South Africa Marketing 342

The MatrixFiles

AUGUST 5, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

Proposal 246

Proposal Communication Marketing Boston 246

Nonprofit Tech for Good

JANUARY 19, 2022

Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. The list below of digital marketing and fundraising conferences is in flux and it will be updated regularly. Location: Atlanta, GA.

Las Vegas 326

Las Vegas Conference Professional New Zealand 326

NonProfit PRO

JUNE 7, 2023

As a nonprofit leader, staying informed about technology has become increasing difficult.

Marketing 236

Marketing Fundraising Application Action 236

Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246

Marketing Analysis ROI Picture 246

NonProfit PRO

JUNE 6, 2022

Nonprofits constantly look for ways to stay competitive in the market. One of the ways they do this is by investing in new technologies because the future for nonprofits is now.

Technology 227

Technology Nonprofit Marketing Software 227

NonProfit PRO

MAY 18, 2023

As a nonprofit leader, staying informed about technology has become increasing difficult.

Marketing 220

Marketing Fundraising Application Action 220

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Analytics 321

Analytics Marketing Associations Retention 321

Nonprofit Tech for Good

APRIL 29, 2020

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. 2019 Global NGO Technology Report :: Download. Published by Nonprofit Marketing Guide. Digital Technology in the Non-for-Profit Sector 2019 :: Download. For Nonprofits Worldwide: 1. Published by VolunteerPro.

Research 332

Research Report Digital Marketing 332

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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email Marketing Data Digital 334

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofits Source

JULY 6, 2023

Technologies like AI have dramatically altered the way nonprofit professionals at tech-savvy organizations work, and they have the potential to become a staple in the fundraising process. While AI and other modern nonprofit technologies have great potential, their effectiveness relies on the guidance of knowledgeable professionals.

Technology 52

Technology Marketing Change Nonprofit 52

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

EveryAction

APRIL 5, 2023

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. Depending on the size, reach, and impact anticipated from a technology change, engaging the board of directors is often critical to your success. Let’s dive in.

Technology 186

Technology Change Analysis Tech 186

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

Voice 243

Voice Marketing Philanthropy Director 243

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics 321

Metrics Digital Marketing Retention 321

The MatrixFiles

AUGUST 13, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

Proposal 130

Proposal Communication Marketing Boston 130

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

Marketing 59

Marketing Platform Social Media Aggregator 59

NonProfit PRO

JULY 20, 2023

Wiland View is designed to improve outcomes for data-driven marketers across multiple industries including the nonprofit sector. Wiland Inc. announced the availability of Wiland View, an innovative suite of data products built using the largest set of detailed individual-level spending signals.

Product 174

Product Marketing Data Profit 174

Tech Soup

MARCH 1, 2023

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.

Marketing 91

Marketing Benchmark United States email 91

Nonprofit Tech for Good

APRIL 5, 2019

The data can be used to help your organization craft your next online fundraising and marketing plan. 2018 Global NGO Technology Report :: Download. The 2019 Global NGO Technology Survey is now live. Published by Nonprofit Marketing Guide. Digital Technology in the Non-for-Profit Sector :: Download.

Report 241

Report Professional Marketing NGO 241

Nimble AMS

JULY 18, 2023

9 technology trends to personalize the member experience Here are the top technology trends to help your association create a personalized member experience: 1. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. AI-driven, real-time personalization. User-generated personalization.

Associations 131

Associations Personal Trend Experiment 131

NonProfit PRO

FEBRUARY 7, 2022

Today’s nonprofits cannot thrive without a solid technology foundation and a strong technology strategy. But finding the right technology for your organization and implementing it in a way that supports your short-term and long-term goals can be challenging.

Software 243

Software Tech Marketing Nonprofit 243

Nonprofit Tech for Good

AUGUST 30, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Technology is easing the burden, and organizers tasked with holding events large and small are seeing the benefits. Sure, technology is great and can add a ton of value, but at what cost?

Technology 276

Technology Sponsor Help Registration 276

The Modern Nonprofit

JULY 18, 2023

Estimated Reading Time: 4 minutes Mission Possible: How Technology and Automation Propel Nonprofits We know that running a small nonprofit can be both rewarding and overwhelming, especially when it comes to navigating the technical and financial aspects of your organization. That’s the power of automation.

Technology 98

Technology Registration Nonprofit Tools 98

NonProfit PRO

JULY 13, 2021

Salesforce.org announced today its release of a new technology that aims to create more personalized experiences for email marketing. Marketing Cloud for Nonprofits will allow nonprofits to use templates to create and deliver email campaigns to subscribers, volunteers, donors, sustainers and more.

Marketing 130

Marketing Donor Digital Template 130

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Trend 221

Trend Influence Taxonomy Associations 221

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

Marketing 119

Marketing Strategy Guide Sponsor 119

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics.

Analytics 169

Analytics Marketing Associations Retention 169

Cloud 4 Good

JUNE 28, 2022

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement . Why the change?

Marketing 101

Marketing Language Product Phase 101