sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Nonprofit Tech for Good

MARCH 28, 2020

These are questions with unpredictable answers, making time savings and flexibility more crucial than ever. Here’s how to leverage technology to plan a golf fundraiser in these uncertain times. Eliminate Mail-In Registration Forms. This also makes it easy to handoff information to staff at the golf facility at any time.

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Time Technology Fundraising Sponsor 286

M+R

MAY 31, 2022

Read time: 8 minutes. About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. A year later, it’s time to take a look at what actually happened. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Apple MPP, a.k.a.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? 3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Direct Mail Targeting! Get the full webinar recording here !

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Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% As we’ll talk about below, donor acquisition is a long-term investment to grow your donor file and revenue over time, and you need a multi-year view of the outcome. This article provides insight and perspectives on donor acquisition strategies for direct mail.

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Mail Donor Strategy Files 52

M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.

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Conservancy Influence Mail Headline 80

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Money Tips Time Mail 98

NonProfit PRO

DECEMBER 11, 2023

It’s that time of year again. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. The holidays are near and the year-end giving crunch is on.

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Achieve

JUNE 2, 2021

direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help.

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The Fundraising Authority

SEPTEMBER 22, 2022

It usually gets sent to every donor in your donor file (or at least, every donor that has been active over the past several years) and normally gets sent out around the same time each year (the time of year differs by nonprofit, but once you pick a time of year, you normally stick with it). Write professional drafts with A.I.

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Mail Fundraising Database Summary 321

NonProfit PRO

NOVEMBER 16, 2021

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

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Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 64

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Template Social Media Donor Media 232

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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sgEngage

OCTOBER 20, 2023

That’s why it is critical to have a tuition collection strategy that encourages on-time payments and reduces tuition delinquency. School debt recovery often requires follow-up to impress upon families the importance of timely payment. Late fees are standard in all industries because they encourage on-time payments.

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Bloomerang

AUGUST 7, 2023

A New Nonprofit Donor Paradigm How about categorizing gifts as: First time Habitual Thoughtful Passionate Today we’ll look at the first two; we’ll cover the latter two in Part 2. First time First-time donors are making their very first gift to your organization. Let’s stop giving gifts, and donors, these outdated labels.

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Pamela Grow

DECEMBER 16, 2020

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. All of this “stuff” seems rather inconsistent at this particular time in our history, but who am I to argue with success?

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Mail Bookmarking Chart America 59

The MatrixFiles

JANUARY 18, 2024

All of these updates are now considered email deliverability best practices and more email providers will likely roll out similar, or even more stringent, requirements in due time. Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. has permission to send on your behalf.

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Policy Google email Spam 246

Nonprofit Tech for Good

OCTOBER 15, 2022

Even if your supporters don’t take the time to read your letter all the way through ( odds are, they won’t! ), they’ll see powerful images that will inspire them to give in a matter of seconds. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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Campaign Tips Fundraising Mail 329

Pamela Grow

SEPTEMBER 7, 2023

The gift was made online and I was delighted by the follow-up, a personal phone call from someone at the school, along with a wonderful Welcome pack that I received in the mail. And, while I may not have been thrilled with some of the direct mail packs I’ve received from St.

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CauseVox

NOVEMBER 3, 2022

As a nonprofit professional, time is our most valuable resource, and it often feels like there’s not enough of it. Not only are they intellectually painful, but they waste time. There’s no miracle cure, but a little time spent choosing tools that work for you and setting up some simple automations will pay dividends over time.

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Professional Time Tips Business 81

EveryAction

JULY 12, 2023

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue. Here’s how to apply those same techniques to your nonprofit omni-channel fundraising at year-end.

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Nonprofit Tech for Good

JUNE 22, 2023

Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit. At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card.

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Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Connection Cafe

MARCH 26, 2021

Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum. Direct mail can help give your fundraising campaigns a sense of progression. Show Gratitude.

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Mail Support Channel Campaign 44

Bloomerang

MARCH 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. Generally, possession is determined by who has control of the money at any point in time.

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Calendar Difference Mail Law 95

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Develop Organization Fundraising 220

Candid

OCTOBER 3, 2023

They are also typically expensive, labor-intensive, and time-consuming. While nonprofits are required to file annual tax forms disclosing their financials, we’re not required to publish donor lists, produce and mail expensive print pieces, or churn out all new, original content. and significant print and mailing expenses.

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The Fundraising Authority

NOVEMBER 28, 2020

The final 4-6 six weeks of the year is a great time for all of the seeds you have planted during the year to bloom with year-end gifts. The year-end giving season is a great time to hit all of your fundraising bases. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

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Nonprofit Tech for Good

AUGUST 3, 2022

At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card. Nonprofits began to offer tribute gifts in the early 2000s.

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Nonprofit Tech for Good

AUGUST 4, 2023

In the short-term, older donors are going to give the most money, but younger generations are more likely to give their time, in volunteer hours, serve on an organization’s board of directors, and have connections to corporate giving opportunities. Donate their time and spread the word on social media. organizations** 23.6%

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. However, this is not a universal rule.

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Nonprofit Tech for Good

JANUARY 31, 2021

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Designed to inspire generosity in children, members are mailed monthly postcards featuring nonprofits and then the family can listen to the impact of their giving through Alexa. Bonfire :: bonfire.com.

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EveryAction

OCTOBER 7, 2015

What can I write about to help them through this crazy time besides end-of-year fundraising? This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. Brilliant Nonprofit Guru: End-of-year fundraising. Message received.

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