M+R

JUNE 10, 2021

Read time: 3 minutes. Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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sgEngage

FEBRUARY 9, 2023

Nonprofit organizations are beginning to use indirect costs more frequently in their budgeting processes, whether or not they are pursuing government grants. Indirect costs can be confusing because there is conflicting information about indirect cost rates for nonprofits, what is considered an indirect cost, and how to calculate the costs.

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Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . Donors respond in times of crisis.

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Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 84

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. Include inspiring stories and testimonials. Use compelling design.

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Campaign Tips Fundraising Mail 325

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Money Tips Time Mail 98

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals.

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Mail Channel Strategy Fundraising 66

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. Personalization.

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Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. A New Nonprofit Donor Paradigm How about categorizing gifts as: First time Habitual Thoughtful Passionate Today we’ll look at the first two; we’ll cover the latter two in Part 2. I prefer a different donor paradigm.

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Gift Donor Time Mail 71

Pamela Grow

AUGUST 2, 2023

The numbers are down, but you’ve still got plenty of time to end the year ahead — far ahead — of your goals. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What’s your renewal rate?

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. With the year half way over, this is the perfect time to evaluate your progress so far. Did you mail out an appeal at a different time? This Year Vs. Last Year. 1) Pledges.

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Goal Fundraising Pledge ROI 303

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. To improve your nonprofit email marketing, focus on sending relevant messages to your donors at the appropriate times. Check out nine nonprofit email marketing examples every nonprofit should have.

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email Storytelling Newsletter Nonprofit 69

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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NonProfit Hub

JUNE 12, 2020

Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. Call your new donors. .

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. But you have to spend some money on running your nonprofit. This is a WHOLE other issue – how to succeed at direct mail fundraising.). And fundraising.

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Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Marketing Analysis Nonprofit Audience 52

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. REMINDER: It’s good practice to purge your list annually to remove folks who haven’t interacted with you in some time. 85% of all emails are spam.

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email Communication Mail Nonprofit 124

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Timely: Set a deadline for your fundraising campaign to create a sense of urgency and motivate donors to act.

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Guide Fundraising Mail Metrics 52

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? Work with your post office to send your appeal with a nonprofit discount? Your organization needs money, as all nonprofits do.

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Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% But what about reach?

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Pamela Grow

OCTOBER 16, 2023

If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. While these changes primarily target spammers, they also have implications for legitimate nonprofit senders like you who use Gmail for email communications. These updates may raise concerns, especially regarding the spam rate threshold.

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Bloomerang

NOVEMBER 28, 2023

Nonprofit credit card processing solutions are tools nonprofit organizations use to complete credit and debit card transactions securely and quickly. In this guide, we’ll review the top nine credit card processing solutions for nonprofits and best practices for choosing the right platform.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 341

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. Mail stats. Mail stats.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. The term “call to action” (CTA) is used multiple times in the list. Make a one-time or monthly financial contribution to the organization. This could be done annually or just one time.

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sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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Candid

AUGUST 18, 2021

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. AI can completely change how nonprofits engage donors and prepare for fundraising appeals. The end results are more efficient fundraising, more revenue, and more time for what matters.

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Course Fundraising Analysis Mail 115

Qgiv

NOVEMBER 2, 2023

Fundraisers like you have a lot of work to do to make the world a better place, so any time you can save on administrative tasks is incredibly valuable. Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money.

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