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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets. What are natural language queries? Consider giving pages like this a title that better reflects a natural language query. ” will. appeared first on The MatriX Files.

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Spring cleaning: How to do a social media audit

Candid

It’s also the perfect time to do a social media audit for your nonprofit organization. A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ).

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8 Types of Non-Inclusive Language To Avoid

Whole Whale

The Inclusivity Tool was designed to help content creators follow the best practices around using inclusive language. Many organizations have been working with marginalized populations for decades while the study of how language impacts culture is only in its infancy. Meaning: Use precise language, avoid jargon and idioms.

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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. 1) 87% of nonprofits worldwide use social media. Of those that use social media: 97% use Facebook Pages – up from 84% in 2019. 5% use TikTok. 1% use Snapchat.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Marginalized users and organizations have been impacted in multiple ways.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

1) Master the art of Plain Language. . Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Movement started in the 1970s based on the idea to make it easier for the public to read, understand, and use government communications. Characteristics of Plain Language.

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[FREE WEBINAR] 10 Emerging Trends in Social Media for Small Nonprofits

Nonprofit Tech for Good

Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. The importance of having a budget for social advertising. • An exploration of the most recent social media and fundraising research. <<