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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. What is SEO? How does it Work? Google, Bing, Yahoo!

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads.

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What is Programmatic Advertising?

Media Cause

Programmatic advertising helps nonprofits target specific audiences across the internet. Note on vernacular: Programmatic advertising is different from how nonprofits typically refer to “programmatic” content. It does not refer to your organization’s programs but rather the algorithmic nature of the advertising tools. .

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5 Oculus Quest Tips for Nonprofits New to the Metaverse

Nonprofit Tech for Good

From the first experience of surround sound to seeing your hands function and your body moving through a digital world, nonprofit marketers and fundraisers absolutely need to explore this next iteration of the internet. For future reference, bookmark the Horizon Venues Event Calendar.

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How One Library Is “Loaning out the Internet” Using Mobile Technology

Tech Soup

But borrowing the Internet? There are many barriers to access, such as a limited number of public computers available on-premise at a library, and an estimated 100 million Americans without access to the Internet at home. “Access to library resources can be greatly expanded with mobile Internet devices. How does that work?

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

Based on their birth range (1997-2012) Generation Z has always known our digital environment of the internet, computers, and smartphones. According to Dell , 80% of Generation Z hope to work with trailblazing technologies, and 91% reference tech as the most important factor when choosing a career. .

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11 Mobile Marketing Statistics You Wont Believe

TechImpact

The intuitively named marketing trend refers to a marketers ability to communicate a message effectively to a consumer via their mobile device. Unisys, 2012) 70% of all mobile searches result in action within 1 hour. 70% of all online searches result in an action with one month.