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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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The 12 Nonprofit Tech TwtPolls of 2012

Nonprofit Tech for Good

Hardly thorough as a research method, the TwtPolls do however present some basic information about what trends were popular in 2012 and clues as to which #NPTech trends should be prioritized in 2013. That said, the actual voting numbers are low likely due to a fear that voting will result in spam tweet exclaiming you voted.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Showing impact numbers and, more importantly, stories keep donors informed and engaged. Ask for details you might be able to use later, like demographic information, how they first learned about you, why they decided to give, and how they want to communicate with you in the future. Asking about donor motivations.

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Why Segmentation Is So Important in Email Marketing

NetWits

That information will be utilized to determine how you will communicate or speak to that group moving forward and should provide a common-thread for future communications. It will also help to prevent people from marking you as Spam. The common uses for email are to inform, educate, entertain, or enable.

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

Start with information tab: be complete, accurate, and honest. Wall Tab - accuracy updates of information. It's intended to prevent spam. Yes, you can link Causes to your Facebook Page - Causes will be rolling out some new information next week, so be sure to check the Nonprofits on Facebook. Standard best practice.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Was my spam score low? As an email marketer, it’s your job to know the words that service providers are flagging as spam. A sudden drop in open rates could indicate your email was flagged as spam by one or multiple ISP’s. This isn’t just for polling, but is also very important for your email tests. . Four Terms.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

During the Webinar, I polled the group’s general approach. You can find the information for the meet up in my collection of Google + and Nonprofit Links. I am avoiding spamming all three networks with cut and paste streams.

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