Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Keep an eye on trends in employer information. Then, there are plenty of opportunities to make the most of your tracking results. Setting detailed objectives helps your organization keep track of how many donations you’re bringing in within a certain timeframe.

Guide 98

Guide Script Tips Gift 98

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Nonprofits Source

SEPTEMBER 25, 2023

The concept of a matching gift is simple: An employee contributes to their nonprofit of choice, and their employer matches their donation at a predetermined ratio. Lastly, determine your matching ratio and submission deadlines for any donation match requests. Implement workplace giving software.

Guide 52

Guide Giving Grant Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

Practice 107

Practice Tips Social Meme 107

ASU Lodestar Center

JANUARY 11, 2013

inform and improve day-to-day nonprofit practice. 7 With the large number of nonprofits that offer similar services, individual donors are striving to make more informed decisions before investing their charitable dollars. What resulted was a sector-wide effort to switch the focus from financial metrics to outcome evaluation.

Research 82

Research Culture Evaluation Arizona 82

Get Fully Funded

MARCH 6, 2023

To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors. Be sure to include basic information about who your nonprofit serves and how lives are being changed.

Money 130

Money Fundraising Fun Sponsor 130

Nonprofits Source

JUNE 22, 2017

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 13, 2012

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Metrics, metrics, metrics. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

What's common to both is the use of metrics to measure results. In the early stages, you're using this information to make improvements and in the mature stages to answer the "Was it worth it?" Where do you look for standard metrics? I think it is wrong to think about metrics first. This is such a good question.

ROI 50

ROI Social Media Reflection Question 50

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

Analytics 54

Analytics Google Websites Metrics 54

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it signing up to receive information?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 96

Ideas Guide Online Fundraising 96

Bloomerang

JULY 20, 2023

Capture donor information in your donor database. When donors give online, you can capture their personal information and save it to your donor database. You can then leverage this information to build relationships with these donors and encourage future donations. We’ll cover more about the metrics you should analyze later.

Ideas 79

Ideas Online Fundraising Tips 79

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. For more information on how to best leverage and market your content, check this out. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. Consider this. spamming) their inbox.

Websites 52

Websites Fundraising Site Create 52

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some days are more on one end than others, but overall that is our goal.

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofits Source

NOVEMBER 21, 2022

The Microsoft Ad Grant categorizes information based on what potential supporters are searching for. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. These metrics are key indicators of your nonprofit’s success.

Grant 97

Grant Nonprofit Digital Metrics 97

ASU Lodestar Center

MAY 4, 2011

The project grew out of the observation that nonprofits were not tracking their spending very well, and many were putting down some pretty crazy numbers on their annual reports and Form 990s. Another part was that many nonprofits didnt have systems in place to track and allocate expenses accurately.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

NOVEMBER 8, 2022

Assign relevant metrics to each goal. For example, you might track donation page conversions, homepage bounce rate, or overall website traffic. Check in on these metrics regularly as you carry out your strategy. . For more information about building a strong SEO plan, check out Moz’s SEO Learning Center. Optimized images.

Content 75

Content Strategy Create Websites 75

Bloomerang

JANUARY 7, 2022

For more information about determining the part that Giving Tuesday should play in your nonprofit’s fundraising strategy, check out Bloomerang’s webinar: Don’t Treat Giving Tuesday Like a Hail Mary. For additional information about how to leverage social media for Giving Tuesday, check out Bloomerang’s webinar on the subject.

Campaign 96

Campaign Ideas Giving Tips 96

NTEN

MAY 5, 2015

The 20-person department pulls the information from scanned PDFs of the filings, enter the information into their database, and classify the information in the Foundation Center taxonomy. They created a data warehouse that tracked not only student progress in school, but progress from cradle to career. org blog a lot.

Data 36

Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50