Remove Information Remove Issue Remove Problem Remove Time
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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobsen Blog

Growth is a leadership issue, not a sales issue,” he adds. Edinger also provides invaluable advice and techniques for how to move your sales team from transactional interactions and toward consultative relationships by: Helping your customers with problems they don’t see. Edinger , author of the new book, The Growth Leader.

Issue 89
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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

By the time a new direction is approved, the plan may already be out of date. Each of these issues could signal that a more streamlined organizational structure is needed. Updating roles is a good place to begin promoting the flow of knowledge, ideas, and information across your association. Clarify Roles.

Structure 251
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What has changed over time? What is changing in our industry?

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Good CEO, Bad Call—How to Recover

.orgSource

If you sense a problem brewing, you may already be knee-deep in a hot mess. While naming the problem may be extremely unpleasant, clarity is the beginning of a solution. Ask about issues and challenges. Uncovering an issue that’s silently creeping through your organization demonstrates your control over the situation.

Advice 221
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The Unrecognized Risk of Status Quo Problem-Solving Skills for Grantmakers

sgEngage

In a sector that is so risk-averse—afraid of change, reluctant to explore new ideas, and adopt new practices—why do we rely on super risky problem-solving skills? She encourages us, as sector professionals, to rethink our outdated problem-solving habits and stop making assumptions without acknowledgment and testing.

Problem 74
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To Get Close to Members, Follow MarTech Trends

.orgSource

There are technology tools that can make information and data analytics accessible to everyone. Make space to give your current staff the time and training they need to become engagement specialists. Also from Forbes, customers retain 95% of the information they watch. You can’t know, what you don’t know.

Trend 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What has changed over time? What is changing in our industry?