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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Is the donor renewal rate low? Research the steps needed to create a direct mail fundraising program (e.g. your neighbors. your family members. Prospecting.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Capture more info during event registrations.

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A Guide to Donor Retention

Bloomerang

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

You don’t qualify for the Google Ad Grant if you are a: Hospital or healthcare organization (nonprofits working in the healthcare space, such as lung cancer research or aphasia awareness , still qualify) Government entity or organization School, academic institution, or university (check out Google for Education for its schools program).

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Tracking open and click-through rates for each segment provides data to refine messaging. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value. According to research, monthly donors stay with an organization 50% longer than one-time donors.

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Great reads from around the web on May 17th

Amy Sample Ward

A new study, by Convio, Edge Research and Sea Change Strategies, The Next Generation of American Giving: A study on the contrasting charitable habits of Generation Y, Generation X, Baby Boomers and Matures, answers these questions, and more. And, how do you do it? See an overview of the findings below."

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Five Best Practices in Nonprofit Crowdfunding

Beth's Blog: How Nonprofits Can Use Social Media

The Yale researchers George Newman and Jeremy Shen, found that contrary to expectations, rewarding donors cut donations in most situations. For example, a group of friends shared stories of their beard-growing journey to raise funds for breast cancer research. Jot down their contact info (Twitter handle and email address).

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