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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. You can even use outbound messages to solicit donations from your supporters. Text messages help your organization accomplish this!

Lesson 294
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12 free nonprofit books to help you achieve year-end fundraising success

Candid

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. But wait—a couple of days later, your phone rings. Then, around the beginning of the end-of-year giving season, steward them with a card, phone call, email, or video to thank them.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Sometimes this conversation happens in person or on the phone. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. This story is contained in your case for support , and should permeate everything your non-profit does to communicate with donors and prospects.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Visual storytelling through images and videos from the field helps make the crisis tangible and show donors their dollars at work.

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