EveryAction
SEPTEMBER 20, 2016
Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".
Candid
MAY 10, 2023
Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Step 5: Launch, measure, and optimize It is time to launch your communications campaign.
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Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.
Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.
Saleforce Nonprofit
AUGUST 5, 2022
You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals. Stand-out companies set measurable goals to put their business strategy and purpose statement into action.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2009
Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? It also important to keep measuring and improving. Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Measure Networked Nonprofit. The art of writing good teaser headlines is critical to getting more interaction. Once you have the discipline in place of setting up an editorial calendar, measuring it, and generating insights about what resonates with your audience, you might wonder – what’s next?
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