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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. How do I convince her that a printed newsletter is worth the investment? We continue to solicit donors using direct mail and emails. It also includes a business reply envelope.

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How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. Follow these suggestions to step up your newsletter marketing game. A newsletter popup is one of the first things your audience should see when visiting your website. You should also be promoting your newsletter on all possible channels.

professionals

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Lame spam of the day: Fake BBC news stories

Robert Weiner

Clues that it's fake: I don't know the sender; the sender shows as Wendy Kauffman but the text says it came from Rich Webb; it went to an account that I only use for newsletters and discussion lists; and hovering over the URLs shows that they don't lead to a BBC site. < [link] > ** BBC Daily E-mail **.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Use headings.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Regular e-newsletters are a great way to share stories. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. . Never forget a thank-you note and receipt!

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