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How One Nonprofit Developed a Social Media Strategy That Raised $57,000 in 2 Weeks

NonProfit PRO

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared an anonymous nonprofit case study that relied on storytelling via social media and email to raise $57,000 in unrestricted funds in two weeks. Here’s a look at their recommended social media strategy.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Then interest groups followed suit. Taxpayer” groups.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised.

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How To Segment And Personalize Appeals To Raise More Money At End Of Year

Bloomerang

As in, “Will this REALLY raise me more money?” A segment is a group of constituents who share the same attributes, such as monthly donors, lapsed donors, first-time donor, out-of-town donor, bequest donor, and etc. How do I use segments? Do I have the technology to segment? Good news—you do!) What is a segment?

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10 Online Fundraising Tools to Watch in 2021

Nonprofit Tech for Good

Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online. Ideal for virtual parties, Gifted is an event invitation platform that allows party organizers to donate up to 100% of funds raised to select nonprofits in the United States and Canada. Bonfire :: bonfire.com. Gifted :: gifted.com.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. or to emergency year-end campaigns that tell donors you need to raise X number of dollars just to keep the doors open next year. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.