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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. Now, let’s talk about spam rates – the real sticky wicket.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Also, setting up a Google Business Profile for your nonprofit also helps. 4) Prioritize SEO. 5) Install SSL certificates on your website.

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Lame spam of the day: Google Doc

Robert Weiner

Text: I have an important document that i would like to share with you i uploaded it with Google document, CLICK HERE. Subject: Fwd: Attached Document. for immediate access, please sign on with your email Respectfully. Laila Brenner.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Keeping our valuable supporters in the loop, and ensuring our messages land right in their inboxes, not the dreaded spam folder. As of February 2024, they’re dialing up their fight against spam with a fresh set of sender requirements. Let’s Keep Those Spam Rates below 0.3% Google Postmaster Tools is your friend here.

gMail 101
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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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