TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Analytics 223

Analytics Statistics Google Demographics 223

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Grant Google Problem Analytics 98

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Some things to be aware of: New measurement conventions. The biggest difference is how data is being measured. File downloads.

Analytics 52

Analytics Google Story University 52

Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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Grant Google Info Application 98

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs). In influencer campaigns, measure reach and impressions.

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Social Media Media Social Influence 328

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

Byte Technology

DECEMBER 28, 2015

You live and breathe on Google Drive. Never fear, Google Takeout is here. To begin, visit the “download your data page” ( takeout.google.com/settings/takeout ) and select the Google products you’d like to download. But with Google Takeout, you can now protect the vital data that you may not have known even needed protecting.

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Product Google gMail Files 100

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Referrer (the URL that sent them to your page – for example, Facebook or Google).

Donor 285

Donor Track Campaign Facebook 285

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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Analytics Google Digital Free 106

NTEN

NOVEMBER 6, 2014

If a nonprofit raised awareness and no one measured it… did it really happen. The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”. analytics Data google analytics'

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Analytics Awareness Measure Websites 87

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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Measure Track Model Seattle 99

Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. It’s crucial to understand how the Google Ad Grant works.

Grant 52

Grant Google Nonprofit Skills 52

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

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Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

Note from Beth: George Weiner from Whole Whale wrote this insightful piece about the Google Ad Grant program. Help I Just Lost My Google Ad Grant – Guest Post by George Weiner. The title of this article is becoming more frequently used by the roughly 35,000 nonprofit recipients of the popular Google Ad Grant.

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Grant Google Adwords Help 82

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

Library 104

Library Influence Demographics Nonprofit 104

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world! by Olivia Warnes.

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Grant Google Donation Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

Why does Google + launch new stuff when I’m on a book deadline !! The long awaited brand pages on Google + are here. I put a post out on Google + asking what nonprofits had set up pages and was able to identify 88 from all the responses and placed them in a open circle here.

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Google Gartner Hype Nonprofit 104

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. But in order to do that, you have to think about what you’ll do to engage them and how you’ll measure it ahead of time. K eep an eye on what leads to conversion.

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Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America.

Measure 50

Measure Impact Program San Francisco 50

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Google Analytics and Tracking Modules are two basic elements you need to track online behavior. These two tools will help you measure the success of your campaigns.

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Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google. Measuring Your Edgerank Score. Time = the more recent your post, the higher your EdgeRank score.

Measure 100

Measure Facebook Screencast Metrics 100

Qgiv

NOVEMBER 9, 2023

Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy. Your branding should be able to evolve as your organization grows and changes. Be open to making changes to your branding as needed.

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Strategy Tips Nonprofit Conservancy 110

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

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Analytics Goal Conversation Rate 28

Nonprofit Tech for Good

MARCH 4, 2023

Over time, as more people share those posts and create backlinks to your site, it could indicate to Google that your site features quality content and indirectly improve SEO—making it even easier for donors to find you when they search the web for your organization or cause 5) It’s an extension of your fundraising technology. .

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Social Media Media Social Sponsor 333

Media Cause

NOVEMBER 9, 2023

The Switch to GA4 + What it Means for Your Data Google launched Google Analytics 4 as a new generation of their analytics platform and sunsetted Universal Analytics, GA4’s predecessor. Despite this obstacle in measurement, this tool and others like it are still incredibly useful.

Analytics 59

Analytics Data Tools Web 59

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

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Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all. ” What are the metrics for measuring your content? I have an editorial calendar where I map out themes for the year – topics that relate to being a networked nonprofit, measurement, capacity building/training, and social media.

Content 101

Content Measure Organization Strategy 101

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. More information about enabling enhanced measurements and the data collected can be found here. Read Time: 5 minutes.

Analytics 89

Analytics Google Track Data 89

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

.orgSource

JULY 25, 2023

ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords. Measure Results “Marketers are always looking to measure their skills. You can also identify links that may be harming your results. That’s a reminder to proceed with caution.

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Team Marketing Build Analysis 221

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

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Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.”

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

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Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

The platform war between Facebook and Google + officially launched with a press conference at Facebook announcing the new “awesome&# features including one click skype/Facebook integration for video chat. I watched live stream on Facebook and the real time snarky reactions coming across Google +. What a day! Analysis here.

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Google Skype Org Stream 95