Eric Jacobsen Blog

JUNE 17, 2011

Twenty-some years ago, my supervisor taught me to ask job candidates, " If you are stranded on an island and could choose to have with you only one book and one magazine, which book and magazine would you choose ?" And, do you think I should change the list of options?

Job 50

Job Yahoo Channel Google 50

Nonprofit Tech for Good

SEPTEMBER 18, 2016

An approximate 2% organic reach (and still no Google Adwords-like advertising program for nonprofits). Nonprofit social media managers have to deal with weird, random mean people on Twitter. If you’ve been using Twitter for awhile, then you know the best response is to block and ignore. Our reward? Don’t.

Social Media 100

Social Media Media Social ROI 100

Whole Whale

SEPTEMBER 22, 2020

LinkedIn will let you target a specific type of company, job titles, and many other professional attributes. Paid: Twitter ads. Twitter offers advertising to target demographics, topics, and geographic areas. In-kind: Google Ad Grant. Here are some awesome campaign ideas for the Google Grant. Send a survey.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

APRIL 3, 2022

Facebook , Reddit , LinkedIn , and Twitter have great options. Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 343

Fundraising Mail Law Donation 343

Bloomerang

MAY 14, 2021

We got a really fun panel discussion for you all around what you should do if you happen to find yourself out of the job in the fundraising and nonprofit sector. We’ll keep an eye on Twitter, but bottom line is we want to hear from you. So it was actually the end of November last year in 2020 when I was laid off from that job.

Job 108

Job Video Interview Nonprofit 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2008

I've been thinking a lot about the concept of social productivity as it relates to using social media and chewing on a post that Chris Brogan wrote a few days ago called " You Can Do Your Job Without Twitter." What caught my eye was his diagram of how one might use a collection of google apps to for social media listening.

Social Media 87

Social Media Product Google Social 87

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Goals will tell you if you’re doing a good job of this.

Analytics 28

Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 30, 2013

The job of figuring it out within the Packard Foundation fell to the Organizational Effectiveness (OE) program , which works closely with our grantees to strengthen their ability to adapt and thrive in complex environments. Maybe you saw it (#thebetheffect was trending on Twitter). Click to See Larger Image and Scroll. Then we walked.

Celebrate 116

Celebrate Foundation Chapter Social Media 116

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 Google recently made a big social medial play by introducing Google+. Twitter is different than Facebook, and Facebook is different than LinkedIn. Claim your land.

Social Media 273

Social Media Site Social Media 273

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2008

Jay Cross is making a point (couldn't resist) about Twitter by referring to the art work of Georges Seurat who was a pointillist. Twitter is like pointillism. Stepping back and seeing patterns is an important skill when you use Twitter, particularly as a listening tool. type of Twitter user. mememememe???

Twitter 50

Twitter Meme Analysis Phase 50

Amy Sample Ward

JULY 18, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Web 123

Web Taxonomy Philanthropy Bookmarking 123

Nonprofit Tech for Good

JULY 11, 2012

It’s important to note that the time requirements for each tool are fluid and are always changing from week to week, but the estimates do provide a framework that will help you draft a realistic social media manager job description and decide what social media tools your nonprofit can utilize based on your capacity.

Social Media 238

Social Media Media Ning Social 238

NonProfit Hub

OCTOBER 1, 2020

Look at similar websites, if they rank higher on Google then take note of what they’re doing differently. This can be as elementary as knowing that SEO can help your website rank better with Google. Alternatively, this article from Google offers an informative guide to beginner’s SEO. Discuss your goals with an SEO consultant.

Volunteer 50

Volunteer Websites Consultant Technique 50

Have Fun - Do Good

FEBRUARY 6, 2009

One of today's New York Times' headlines is, Economy Shed 598,000 Jobs in January. If you're one of the folks looking for a job with a nonprofit right now, here are some ways to use the web to help with your search. LinkedIn LinkedIn is a professional social network, so it's ripe with job search opportunities.

Job 43

Job Web Alexa Linkedin 43

Nonprofit Tech for Good

JANUARY 5, 2015

In fact, recent research revealed some very surprising data about social networks which is that after Facebook, users are spending their time (and more of it) on Tumblr, Instagram, Pinterest, Twitter, and SnapChat and in that order. The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat.

Goal 100

Goal Media Management Adobe 100

Amy Sample Ward

JUNE 17, 2010

Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. Note on platform : During last week’s Twitter chat, not unlike previous chats, we dealt with some major issues around lag and load time. Our “job&# is to facilitate that action and make it easier for them to participate.

Community 132

Community Build Local Los Angeles 132

Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. for Nonprofits.

Linkedin 195

Linkedin Group Practice Management 195

Bloomerang

JULY 5, 2021

No one should ever say “ that’s not my job.”. Did you know Google is now separating search results between mobile and desktop? If your website is not mobile friendly, Google may not even show your organization at all in search results. Make sure they know how to recognize and handle potential donors. Transparency. Graciousness.

Donor 141

Donor Strategy Retention Relationship 141

Whole Whale

NOVEMBER 8, 2022

ICA Fund Good Jobs. There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. Power Poetry developed this quarterly/annual report in a customizable way from a Google Data Studio template built by Whole Whale. click to advance through pages of report).

Report 85

Report Template Org Nonprofit 85

Nonprofit Tech for Good

APRIL 5, 2012

That said, I do not cover personal LinkedIn Profiles in my upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn , but LinkedIn Groups and Company Pages are covered in detail in both the webinar and in the book. Maximize the website and Twitter fields. Post Authentic Updates—Don’t Sync with Twitter!

Linkedin 215

Linkedin Profile Professional Tips 215

Judi Sohn

JANUARY 8, 2010

Frankly, the way Google does "beta" it's more like the dev version is the beta while the beta is a release version. Google Mail Checker Plus: I'm neurotic about inbox zero, and I like this so much better than any of the Google notifier add-ins I tried in Firefox. Google Apps friendly. Too much updating.

Bookmarking 100

Bookmarking gMail Badge Google 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. Then check out Simply Measured.

Analytics 106

Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

Data 107

Data Help Measure Analysis 107

Nonprofit Tech for Good

NOVEMBER 28, 2011

A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. If they have well-executed social media campaigns, send executive staff links to their profiles on Facebook , Twitter , YouTube, Flickr , Foursquare, Tumblr , etc., Find your competitors the Web.

Social Media 242

Social Media Media Social Stats 242

Amy Sample Ward

JULY 19, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). But the real question is, HOW do you become a community manager and/or how do you find the right person for the job? OK, you've heard this before.

Web 120

Web Bookmarking Delicious Netsquared 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

How do you know what story—across every channel—is doing the best job of driving people to take action? This means that whether they’re coming from Facebook, email, Twitter, or anywhere else, they’ll go to a central webpage to read more or take action. If you use the Google URL builder, you can include a lot of detail.

Measure 50

Measure Strategy Analytics Channel 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 13, 2009

I threw the urls into a google spreadsheet and started to browse the Twitter streams to get a better understanding of the content shared. (It In an earlier post , I found the following types of patterns related to content shared on Twitter. . Recruit job candidates ( MacArthur Foundation ) . It wasn't useless babble !).

Profile 97

Profile Foundation Cleveland Columbus 97

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2012

Also, I have a heavy work load and this is a volunteer job for me. One channel that they are using is Giving Tuesday Google Hangout. Google+ Hangout. Twitter: Join the #GivingTuesday Google+ Hangout Tues Nov 6 at 12:30 EST to hear from @Kanter @ZoeBFox @MakeLifeBetter & @UnicefUSA [link].

Social Media 99

Social Media Media Social Celebrate 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

Ag Grantees Twitter Webinar. For this webinar, I incorporate some instant polls so we could get a quick reading on who was on the call. In addition, I wanted to explore TwitChimp, a tool for making Twitter lists, that Robin Good dubbed, “ the ultimate Twitter list curation tool.” Most Frequently Tweeted Words.

Social Media 100

Social Media Integration Media Case Study 100

NTEN

JUNE 20, 2011

Building community and maintaining engagement is often a full time job – even if it goes unpaid! Twitter is a major part of Epic Change campaigns and their daily engagement plan. followers) – Stacey points to the difficulty in getting people to join in the conversation on Twitter. Epic Change is no different.

Case Study 80

Case Study Tools Studies Community 80

ASU Lodestar Center

JULY 27, 2011

Chrysler ran into this issue earlier this year when an outsourced employee made a really unfortunate Twitter update on their official account. The mistake cost him his job and his company its contract, but many people were more concerned about how Chrysler handled it. Bull Whip: To give you the confidence you need to face adversaries.

Social Media 103

Social Media Disaster Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 15, 2011

And, since we’re in the middle of giving season, this announcement from the Google blog crossed my radar about their year-end gifts to nonprofits. On your account page on WaterForward, you can see if your friends paid it forward and the networked impact of your donation.

Network 123

Network Fundraising Empowerment Charity 123

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. We saw a lot of interest and click thrus from Twitter particularly.&# They used Google Analytics to see where traffic is coming from specifically to their advocacy pages surrounding the bill and looked at Twitter retweets.

Feeds 102

Feeds Social Media Measure Summary 102

Care2

AUGUST 21, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

License 28

License Social Media Google Advocacy 28

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. One tactic I like to use is connecting with 2nd degree contacts with very specific job titles or keywords related to an industry I’m trying to target. Guess what?

Linkedin 49

Linkedin Marketing Strategy Work 49

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Why Every Nonprofit Should Embrace the Web 2.0 It’s $330 a day, every day, period.

Google 31

Google Grant Adwords Social Media 31