Nonprofit Tech for Good

JANUARY 19, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google Free gMail Demonstration 240

Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. Powerful Stat Image via Gates Foundation : Inspirational Quote Image via One Campaign : 4) Tap into the power of cause awareness days.

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Social Media Practice NGO Stats 274

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. Image courtesy of No Kid Hungry.

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Social Media Story Money Raise 238

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 265

Nonprofit Tech for Good

JANUARY 19, 2024

(You’ve heard this one a million times about social media, too!) 4 Straightforward SEO Strategies for Nonprofits 1) Image optimization Images tell your nonprofit’s story and evoke emotion. When a search engine crawls your site, it sees words and code—not the image. But you can change that.

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Action Practice Tips Seattle 258

Nonprofit Tech for Good

MARCH 15, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google gMail Demonstration YouTube 190

TechImpact

JUNE 5, 2014

Image courtesy of maclife. Few things have so dramatically altered our lives the way social media has. Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding.

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Social Media Statistics Media Social 205

Nonprofit Tech for Good

OCTOBER 2, 2012

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

Google 212

Google Free gMail Demonstration 212

Nonprofit Tech for Good

SEPTEMBER 22, 2012

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google Free gMail Demonstration 207

TechImpact

MARCH 10, 2014

Image courtesy of Mashable. Google keeps their algorithm tight to their chest, and no one can be 100% certain how it works, but there are a few things we do have control over. In a previous post , we discuss what exactly what search engines like Google, Yahoo!, Get social, and stay social. Knowledge is power.

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Google Results Yahoo Search 229

TechImpact

JUNE 18, 2014

Image courtesy of River Rock Films. You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. There are so many social media platforms available to us now, it is not necessary to have active accounts on all of them. What’s not to love?

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Social Media Media Social Demographics 177

TechImpact

MARCH 20, 2014

Image courtesy of CopyEditing.com. To many nonprofits (especially smaller nonprofits) social media was once viewed as a burden. However, once social media established itself as a full fledged phenomenon nonprofits quickly jumped on the bandwagon. 4 days per week, post on Google+ and Facebook.

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Social Media Media Tips Social 166

Nonprofit Tech for Good

APRIL 23, 2023

On social media and the news. AI Chatbots—the Basic Tools You’ve heard of ChatGPT , but what about Google’s Bard or Microsoft’s new Bing (to name a few)? While we might call our phones ‘phones,’ there are Apple, Android, and Google devices. At the dog park. At the office. Even at happy hour.

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Content Calendar Language Social Media 351

TechImpact

MARCH 25, 2014

Image courtesy of Info Trust LLC. Have a good tip for tracking your fundraisers success in Google Analytics? Have a good tip for tracking your fundraisers success in Google Analytics? Perhaps you are getting a lot of traffic from Google, but those traffic sources are not leading to donations. You’re not alone.

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Stats Analytics Track Google 252

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? This informs you on who is advocating for your nonprofit on other websites, and can give you good fodder for your social media outlets to think them for their support.

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Analytics Statistics Google Demographics 223

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 217

Cloud 4 Good

APRIL 27, 2021

Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration. The assumption was solely based upon how users interacted with various content on the social platform. Why is Twitter Assuming Gender?

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Social Media Personal Demographics Media 68

Nonprofit Tech for Good

JUNE 1, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google gMail Demonstration YouTube 131

TechImpact

JUNE 10, 2014

Image courtesy of nsemo. Social media, mobile technology, and fundraising are unequivocally attached at the hip in contemporary nonprofit marketing. 55% of those who engage with nonprofits via social media have been inspired to take further action. 24% of nonprofits are using Google+. Facebook refers 29.4%

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Stats Social Media Mobile Tech 196

TechImpact

MAY 8, 2014

Image courtesy of University of Minnesota. Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Here are 3 of the largest problems we see nonprofits struggling with their social media marketing campaigns, and how to fix them.

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Social Media Challenge Media Social 153

Nonprofit Tech for Good

APRIL 12, 2019

Sites like SEMRush or Google Ads Keyword Planner will tell you the keywords most used in web searches. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. Use keywords in image titles.

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St. Louis Headline Search Google 246

TechImpact

OCTOBER 14, 2013

Image courtesy of The Independent. Google+ is still very new in terms of a social network, but more and more people are moving towards the new social realm. Here are 7 other tips for engaging users on Google+: Title your posts. If users comment on your Google+ post, reply to them and keep the convo going!

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Google Social Media Influence Images 130

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice Profile Avatar 204

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 64

Nonprofit Tech for Good

FEBRUARY 5, 2023

Be sure to talk about your event on social media and ask your peer-to-peer participants and supporters to share your event promotion posts on their social networks too. Develop ads for social and Google that you can target toward people in your community. Want to go the extra mile? Keep text brief but informative.

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Donor Fundraising Template Game 331

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google Practice gMail Avatar 209

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. by Angharad Miller. – Hubspot Research. . – Hubspot Research.

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Social Media Marketing Media Social 52

NetWits

NOVEMBER 24, 2010

Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. The increasing popularity of social networking, blogs and social media on the web validates this point nicely – People are talking about you, but is your nonprofit listening to them?

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Social Media Media Social RSS 171

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 238

Byte Technology

JUNE 10, 2015

For smaller non-profits with limited operating capital and a small staff, social media can present both tremendous opportunities and tremendous challenges. Should you be putting more emphasis on some social media channels over others? Not sure what to post in order to raise engagement on your social media pages?

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Social Media Resource Media Help 100

Amy Sample Ward

JUNE 30, 2011

Google+ , the latest iteration on social networking from Google, is here. With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook.

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Google Profile Stream Classes 267

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice gMail Avatar 191

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

Google 52

Google Business Guide Map 52

Nonprofits Source

MARCH 27, 2023

This makes sharing the event with supporters as simple as sharing a link via email, social media, SMS, or push notifications. Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. Leverage your social media presence. Use Google Ad Grants.

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Charity Marketing Online Tips 78

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. by Angharad Miller. – Hubspot Research. . – Hubspot Research.

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Social Media Marketing Media Social 52

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents.

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Social Media Profit Media Time 100

Nonprofits Source

APRIL 3, 2024

Cost per acquisition, which is the cost of attaining each member via marketing materials The volume of social interactions, which is the total interactions you get on social media (e.g. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

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Organization Online Influence Metrics 52