article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

This metric is important because it can help you figure out how well your ad copy is performing! According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. If two people donate to your nonprofit on that keyword, the cost per conversion is $25. Below Keywords, click “Search terms.”

Google 280
article thumbnail

[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to boost marketing performance.

Analytics 364
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nonprofit Google Ads 101: How to get the Google Ad Grant

Candid

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

Google 98
article thumbnail

Google Tag Manager

Byte Technology

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true. Containers.

Tag 130
article thumbnail

5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

By keeping all the board materials on a Google Drive (or another cloud storage service), these documents – whether they are bylaws, budgets, minutes, agendas – will make it easier for board members to keep track of documents, and not risk losing them when a board member’s computer crashes, or someone unexpectedly resigns. FULL BIO ].

Google 315
article thumbnail

Google Ad Grants for Nonprofits 102

Qgiv

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

Grant 97
article thumbnail

Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. However, many eligible people are still unaware of the program and how to use it. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits.

Grant 152