A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
This metric is important because it can help you figure out how well your ad copy is performing! According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. If two people donate to your nonprofit on that keyword, the cost per conversion is $25. Below Keywords, click “Search terms.”
Let's personalize your content