Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Search Engine Optimization. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience.

Action 259

Action Practice Tips Seattle 259

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

Websites 272

Websites Analytics Podcast Map 272

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. This is the secret weapon that will help you meet your strategic plans in 2024. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? Your donation platform can help you distinguish one donation from another.

Analytics 52

Analytics Google Fundraising Track 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52

Search Grant Organization Voice 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

Note from Beth: George Weiner from Whole Whale wrote this insightful piece about the Google Ad Grant program. Help I Just Lost My Google Ad Grant – Guest Post by George Weiner. The title of this article is becoming more frequently used by the roughly 35,000 nonprofit recipients of the popular Google Ad Grant.

Grant 82

Grant Google Adwords Help 82

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52

Search Grant Organization Voice 52

Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

ROI 52

ROI Google Grant Registration 52

Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? But how do they work?

Grant 52

Grant Google Track Guidelines 52

The MatrixFiles

AUGUST 24, 2023

I am in the business of helping associations and nonprofits create amazing member journeys. Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? How findable is a specific product in our store on Google?

Germany 130

Germany France Europe Google 130

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

Strategy 98

Strategy Tips Google Search 98

Greater Giving

FEBRUARY 13, 2023

Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Another invaluable engagement tactic is to leverage the Google Ad Grant. Are you ready to attract more people to your nonprofit website and pull in more support for your cause?

Grant 52

Grant Google Strategy Dallas 52

Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Headers for pages are one main element search engines index and rank. The top ten? Speak Their Language.

Search 100

Search Results Profit Google 100

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

Content 52

Content Help Google Search 52

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds.

Grant 52

Grant Google Management Guide 52

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

Grant 98

Grant Google Problem Analytics 98

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

Application 52

Application Grant Google Guide 52

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

Websites 130

Websites Analytics Podcast Map 130

NonProfit Hub

MAY 18, 2021

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! These words are referred to as the search terms. . What are Keywords?

Grant 54

Grant Google Research Search 54

The MatrixFiles

DECEMBER 15, 2022

Matrix Group Creative Director Alex Pineda and Lead Front-End Developer Jaime Quiroz have suggestions for a few simple upgrades and updates you can make that will improve your user experience, give you more accurate data, and help you better serve your members. Google loves it when you update your pages, and your users do, too!

PDF 130

PDF Analytics Search Template 130

Whole Whale

JANUARY 26, 2022

As an independent agency of the Government, their work engages over 5 million people in service across AmeriCorps VISTA , AmeriCorps NCCC , AmeriCorps State and National, and AmeriCorps Seniors. Hint: SEO will be the best value over time followed by the Google Ad Grant. Are intake webforms working? Are emails being sent?

Americorp 98

Americorp Training Train Digital 98

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

St. Louis 247

St. Louis Headline Search Google 247

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. A SWOT analysis is a task AI could help you launch.

Team 221

Team Marketing Build Analysis 221

NCE Social Media

JANUARY 13, 2012

This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. It means Google+ pages now impact the result people see when they use a search engine like Google to find you.

Search 117

Search Social Google Sound 117

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

Google 64

Google Business Guide Map 64

Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52

Google Grant Headline Tips 52

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

Org 78

Org Raise Tools Help 78

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! Another great tool is Google’s Webmaster tool.

Google 225

Google Search Images Analytics 225

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

Google 52

Google Business Guide Map 52

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world! by Olivia Warnes.

Grant 52

Grant Google Donation Tips 52

Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. Let’s get started!

Grant 52

Grant Google Nonprofit Skills 52

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. Leverage Search Ads On average, every person makes at least one Google search each day.

Organization 52

Organization Online Influence Metrics 52

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

Grant 61

Grant Google Guide Nonprofit 61

Nonprofits Source

DECEMBER 13, 2023

Every day there are 70,000 health-related searches per minute. Google’ is on the rise as more patients and consumers research symptoms, practices, and health tips before ever stepping foot into a medical facility. This enables more interested customers to find your organization online through improved search rankings.

Practice 52

Practice Marketing Strategy Search 52

Whole Whale

JANUARY 15, 2021

When Whole Whale started our search for a DEI (Diversity Equity & Inclusion) consultant we weren’t sure where to start, which meant turning to Google. From the website : “DevelopWell brings an innovative and holistic approach to developing people, teams, and culture in mission-driven organizations and companies. DevelopWell.

Consultant 124

Consultant Companies Help Culture 124

NonProfit Hub

APRIL 9, 2014

Google is making it even easier for people to contact your organization. By using Corporate Contact markup on your nonprofit’s website, you can add your organization’s contact information to Google’s Knowledge panel in some searches. According to Google, this process may take up to a week.).

Search 49

Search Phone Google NPO 49

TechImpact

OCTOBER 14, 2013

Google+ is still very new in terms of a social network, but more and more people are moving towards the new social realm. To get started on Google+, The Social Media Hat recommends using the G+ button directly from your blog to share to your nonprofits Google+ network, that way all the +1s transfer to the blog!

Google 130

Google Social Media Influence Images 130

Twenti - Digital Marketing For Nonprofits

MAY 13, 2020

Google One Today and How it Improves Nonprofit Outreach. Find out how the Google One Today app will increase your outreach and excite your supporters. What is Google One Today? Google One Today is a new donation app released by Google. by Olivia Warnes. Why you’ll love it. Social donating increases outreach.

Google 52

Google FAQ Nonprofit Grant 52