Connection Cafe

article thumbnail

The Ins and Outs of Facebook Fundraising: A Complete Guide

Connection Cafe

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. When it comes to Facebook Fundraising, we wrote the ultimate guide !

article thumbnail

Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Facebook Weaknesses: . Pay to play.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Now is the Time to Focus on Long-Term Relationships for Fundraising

Connection Cafe

Even in uncertain times you still have a fundraising goal to meet, so this is the perfect strategy. Tracking constituent information is essential for your organization to maintain high-value relationships over long periods of time. Now is a great time to get outside your comfort zone with digital marketing. Focus on the Basics.

article thumbnail

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? You can apply here.

article thumbnail

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

But if I take some time to dive deeper into the social media engagement of nonprofits, I notice that that it’s inconsistent—either nonprofits are going all in or they’re missing great opportunities to engage. Still wondering whether Facebook is right for your nonprofit? And that’s what people connect with. Ask for support.

article thumbnail

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December.

article thumbnail

Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

Connection Cafe

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Facebook will continue to use the amount of reactions, comment, and shares to rank posts in News Feed. Why did Facebook make this change?

Feeds 36