Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. Increased discord on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Edit headlines and descriptions on Facebook, if necessary. 4. Make it Buzzworthy.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

Social media promotion of the event was in full swing. Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations. And we were looking forward to having fun on social media celebrating giving during the fifth annual Give to the Max Day.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2011

Yesterday, I had the pleasure of co-facilitating a half-day “Digital Strategies&# seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2012

Use Social Media to Reel in Big Fish Donors Guest Post By Geri Stengel, Ventureneer. Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? Many nonprofits already use social media, including mobile, to raise money among individual donors.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Next up was Hanna Welch, Social Media Producer, from grist.org. Peer Case Studies.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2013

Note from Beth: Social networks allow to connect with people from outside of our community and it is easy to have your conversation get lost in translation. How to Approach Social Media Internationally Guest Post By Christian Arno. How about Facebook friends in India? Does that mean your social media is international?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2012

After the ACE leadership training, I had the opportunity to spend a day in Kigali. I volunteered to do a Social Media and Professional Networking workshop for second year students at the Akilah Institute for Women. Everyone was using Facebook. Akilah workshop. View more presentations from Beth Kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. I thought I'd share how I look at my Facebook page data. This is multi-step process looking at your web site content, events, and social media properties.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2011

I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. They were clever, funny, and great social media advice! I also posted off hours. I also posted off hours. Here’s a few.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Social Media Master Class. The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. View more presentations from Beth Kanter. Morning Session.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. Management attitudes.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2013

But you are probably, like most who work in the social change sector, incredibly busy. Maybe you are muttering to yourself ”Who can find the time to do social media?” What other executive directors in your field that you respect, follow or and feel inspired by are using social creatively?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 4, 2011

How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo. That’s about when I also started following folks who were doing social media for animal welfare organizations, like colleagues Carie Lewis and Jon Dunn – and when I discovered ASPCAPRO. It’s where I found the above really useful screencast.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. Here's the social media policy I created for Beth's Blog. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. The first step is to get organized.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2010

While I was debating between chocolate chocolate chip and coconut pineapple 95% fat free flavors , I noticed a small sandwich board sign promoting Fenton's Facebook Page. I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. Tags: facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

James Nickerson, who has worked with the SFGMC and was a participant in a peer group learning exchange that I designed and facilitated for two years had the opportunity to share some lessons learned about social media with peer chorus organizations. Here’s his reflection. The critical path quickly became clear.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

This year my work as Visiting Scholar at the David and Lucile Packard Foundation includes training, coaching, and facilitating peer learning sessions for grantees on using social media effectively, becoming a Networked Nonprofit. It has been incredible laboratory to put the big ideas in the book in practice.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit. Social Media Measurement Standards: Progress and Roadmap – A Guest Post by Zan McColloch-Lussier. And those Facebook fans that your board is asking you to count and report on?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2010

Here’s the bet : THE BET: I must use the It’s Not the Size of the Gift platform to raise $1,937 by 5pm EST Friday, October 1st, and I can only promote it over social media networks. Well, that’s the exact number of Facebook fans we have at the very moment I am typing this call to action. Rock on, social media!).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. It is also important to be mindful of how different generations use online social networking and the trends. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2010

Last week, I had the honor of doing a mini workshop at the annual BoardSource Conference called “Governing the Networked Nonprofit in An Age of Social Media &# where I had an opportunity to share some ideas on social media culture, transparency, and simplicity from the Networked Nonprofit , co-authored with Allison Fine.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

They are the respected voices who others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. But in today’s world, those boundaries are pretty blurred.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 6, 2011

What’s In A Social Media Policy? What’s In A Social Media Policy? The tone and philosophy in a social media policy depends on the risk appetite of the organization. It should lay out parameters around organizational and personal use. See Ford Social Media Guidelines for an example. (2)

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Once you’re steady, you walk.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2012

Over the past couple of years as I’ve guide nonprofits in preparing their social media policies or when I speak, I get asked questions that are more legal questions than about social media. We run a social service agency that provides counselling to people. What are the legal issues? First, let me clear.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2011

The project is training 300 NGOs in Jordan , Lebanon , Tunisia , Morocco , and other Arab countries to become networked ngos and use social media for civil society goals. A true public/private partnership, the funding partners include Microsoft and craiglist Charitable Fund. I’ll be Jordan and Morocco in March, 2011).

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Arts and Social Media. At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants.

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