Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

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Facebook Ratio Influence Social Media 51

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Please summarize your ROI.

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Social Media Foundation Examples Media 189

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have your own pearls of wisdom for social media ROI measurement? Measure actionable items.

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ROI Social Media Measure Metrics 51

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress! What will not have a good ROI?

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Ideas Online Fundraising Charity 98

Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." Change the way we associated with others on and offline? But here's the thing: the trends aren't actually that good." Change the internet?

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Web Map Bookmarking Conversation 114

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. 6: Use social media to close the loop between online and offline action. It’s just one step away from looking at ROI. There are many ways to use excel, take for example, my Facebook Analysis excel template.

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Social Media Media Social San Jose 115

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Marketing your mission can be a challenge, especially when you have a lot on your plate.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Donor retention is still a challenge for most nonprofits.

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops. networks, training and capacity building approaches, and culture change.

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Share Reflection Social Media Model 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2008

Ninety-two percent of word of mouth happens offline. So make sure the online supports the offline and vise versa. Who has heard of Facebook? Show them social media = ROI, with who, when, and why. Urban League Facebook page ) We're so delighted that we decided to give away one more book! Otherwise you???ll

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. The What, Why, and How of Facebook Fan Pages.

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ROI Widget Cambodia Metrics 50

Care2

FEBRUARY 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Get ready to throw out the book on promoting Facebook Causes. How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Get ready to throw out the book on promoting Facebook Causes. How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Check out his illustration of the panel).

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. A couple of takeaways from the interview: Leaders Lead Culture Change. We help guide it."

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Story Platform Build Organization 90

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. Tags: ROI. The Third C: Community.

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Social Media Media Social Aggregator 106

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I followed with a post to our blog , Facebook pages, Twitter and an email blast.

Case Study 35

Case Study Local Studies Social Media 35

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Word of mouth, etc. Leave comments on blogs.

Track 41

Track Social Media Media Advocacy 41

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). Social Networks & Twitter from Natalie Foster: Two Principles: 1. More than 3.5

Tools 100

Tools Tech Map Case Study 100

DNL OmniMedia

MAY 25, 2022

Are social media users reading the blog posts that they click through to from Facebook posts? Your organization should measure how many gifts are coming in online versus other offline channels, such as direct mail or in-person events. 20 (a positive ROI!). Landing page. Are certain pages seeing a high bounce rate?

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 3 :: Find Your Facebook Voice.

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Social Media Social Chapter Media 258

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! How do you balance online action with offline engagement? In addition, there's be lots of learning shared freely. How do you use the latest technologies to build active networks and roadmaps for action?

Comment 95

Comment Social Media Jordan Cancer 95

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 3 :: Find Your Facebook Voice.

Social Media 207

Social Media Social Chapter Media 207

Care2

MARCH 3, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All nonprofits should keep an official, offline copy of anything published elsewhere.

Social Media 31

Social Media Local Advocacy Media 31

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! How do you balance online action with offline engagement? In addition, there's be lots of learning shared freely. How do you use the latest technologies to build active networks and roadmaps for action?

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Social Media Cancer Jordan Kiva 79

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

Socialbrite

AUGUST 4, 2020

Instagram and Facebook saw a 40 percent increase in usage during the early stage of the coronavirus outbreak. Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend. When times are tough, staying connected becomes all the more important. Conduct live streams.

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Social Media Marketing Media South Korea 98

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. The way Make-A-Wish win at social media is through their Facebook account. Facebook Statistics For Nonprofits. Facebook updates per day.

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Social Media Resource Marketing Media 109

Nonprofit Tech for Good

JANUARY 30, 2012

A directory of quotes by famous people, this websites list thousands of inspirational quotes useful for Tweeting and Facebook Status Updates. A good quote is certain to garner your nonprofit Retweets and thumbs up on Facebook any day of the week. CheckFacebook :: checkfacebook.com. Cinchcast :: cinchcast.com.

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Fun Resource Mobile Social Media 258

NTEN

AUGUST 21, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! How do you balance online action with offline engagement? In addition, there's be lots of learning shared freely. How do you use the latest technologies to build active networks and roadmaps for action?

Social Media 67

Social Media Nonprofit Jordan Cancer 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed. One scenario involved volunteer recruitment and one group came up with a strategy for using facebook group. The report out was amazing. Observations.

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Reflection Slides Metrics PowerPoint 50

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit?

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Mail Social Media Advocacy Online 34

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Walkathons, marathons, and “birthday wish” campaigns are all common p2p types. 8) Social Media Integration.

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Websites Fundraising Site Create 52

Qgiv

JULY 21, 2022

And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline. Younger Gen Z (18-25), though, will rarely open mail, much less respond to it… but the right Facebook, Instagram or TikTok message will engage them and even lead them to take action.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2009

But Facebook and Twitter have no business model! Beth Kanter writes about return on investment on the NTEN blog and hits the nail on its head: If you approach ROI as a financial analysis only, you’re missing the point. But Russell Jones was spot on in his cry of “what about the dollars?” They have no means of generating income.

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Social Media Money Chicago Media 50

Care2

APRIL 21, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Could you do something similar in other social networks like Facebook? Volunteers?

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Avatar Life Online Social Media 42