Connection Cafe

FEBRUARY 17, 2017

And it’s so important for your nonprofit to be meeting us—your future monthly donors, volunteers, board members, and activists— in the spaces we’re primed to engage. When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Share your story.

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Connection Cafe

MAY 23, 2017

Are you a small nonprofit trying to make the most of social media? If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. .

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Connection Cafe

NOVEMBER 3, 2013

Here are this week’s nonprofit highlights: The Nonprofit Blog Carnival got dressed up this year, major donor style. In Claire Axelrad’s edition, Halloween Nonprofit Blog Carnival- Major Gifts Tricks and Treats , nonprofits are given advice galore on building relationships with major givers. Imagine that.

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Facebook Marketing Social Media Nonprofit 37

Connection Cafe

JANUARY 10, 2018

And then in 2006, Facebook happened. For the first time in more than three decades, the growth of Facebook and other social tools made it possible to significantly widen the network for organizations who engaged in P2P fundraising. The rise of online fundraising tools did not significantly alter the potential donor audience.

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Game Facebook Change Fundraising 29

Connection Cafe

AUGUST 31, 2015

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. It only took a couple of days for the nonprofit blogosphere to offer their thoughts.

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Connection Cafe

NOVEMBER 12, 2015

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.

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Connection Cafe

JULY 18, 2016

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. Use Facebook Live to support and enhance your current strategy.

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Broadcast Facebook Impact Retention 20

Connection Cafe

JUNE 18, 2012

Let’s face it, Facebook is here to stay - at least until the next greatest thing comes along. And until then, here are a few resources that will make your Facebook page dazzle with engagement and keep your fans coming back for more. 5 Ways to Increase Facebook Engagement Every 5 Hours. What's our Vector, Victor?

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Connection Cafe

MAY 29, 2013

John Haydon - The author of “Facebook Marketing for Dummies” and man behind the scenes at The Nonprofit Facebook Guy. John regularly shares his knowledge and consults for non-profits on social media marketing strategies using WordPress, Facebook, YouTube and Twitter. How to add a email signup form to your Facebook Page.

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Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

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Connection Cafe

JUNE 4, 2013

Growing your email list is core to any nonprofit’s email marketing strategy. Now if you’re like most nonprofits, you probably find email acquisition (like donor acquisition ) to be challenging. If you visit the websites of most nonprofits, you will find a critical piece missing in their list-building strategy.

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Connection Cafe

APRIL 27, 2010

If you’ve been paying attention to the news in the past week , you’ve most likely heard about the new changes making their way into Facebook to make sharing interests across the web easier. And the nonprofit community is an exceptional example of a group that thrives from people.

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Connection Cafe

MARCH 18, 2014

Most of what you read about creating more reach for your nonprofit’s Facebook Page either has to do with Facebook Ads or optimizing content. Allowing Facebook users to post photos and videos to your page increases your exposure to their friends. Turn On Posting Ability. Turn On Tagging.

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Connection Cafe

MAY 10, 2017

Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. We’re getting report after report of diminishing returns on Facebook posts due to constant changes with the newsfeed algorithm.

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Connection Cafe

FEBRUARY 14, 2017

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. Using Facebook: Nick Passanante, President of BOULDERSTRATEGIES.

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Connection Cafe

JUNE 28, 2019

The Nonprofit Summer Reading List. In the newest Blackbaud Institute eBook, 10 of the brightest minds from across the nonprofit sector share their unique perspectives to help you create a culture of philanthropy. Nonprofit Marketing: Technical SEO Glossary : Want to increase the amount of visitors to your nonprofit website?

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Blackbaud Nonprofit Hints eBook 37

Connection Cafe

OCTOBER 31, 2017

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook is about people, not brands. to their friends.

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Connection Cafe

JUNE 19, 2018

One of email’s strengths is its flexibility: you can use it to deliver a wide variety of “asks” and to link to content such as videos, tweets, Facebook posts and photo galleries. Many organizations have jumpstarted their engagement rates on Facebook, Twitter or Instagram by sending emails asking supporters to share a specific post.

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Action Advocacy Nonprofit Stream 24

Connection Cafe

AUGUST 29, 2017

Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. Rapid Response. Diverse Content.

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Marketing Strategy Social Media Channel 31

Connection Cafe

JUNE 13, 2017

5 Instagram Ideas for Nonprofits. For our latest online giving push, we opted to keep our Instagram content awareness-only and make the hard asks via email, Facebook and Twitter. So, over the past 9 months, we’ve taken a ‘spaghetti against the wall’ approach, experimenting with a wide variety of content ideas to see what sticks.

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Connection Cafe

AUGUST 28, 2015

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon. So this is a small win for nonprofits.

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Connection Cafe

MARCH 24, 2014

She specializes in nonprofit strategy, and engaging communities across networks. This can be an overwhelming field, but we’ve found that defining clear goals, and laying out an executable plan, is a great way for nonprofits to effectively navigate the social landscape. Heather manages everydayhero’s international social media presence.

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Connection Cafe

JULY 11, 2017

And if you’re a nonprofit, there’s a lot to think about when you’re about to launch a crowdfunding campaign. It takes most nonprofits about two weeks to research and prepare for their campaigns. But your nonprofit may take a little longer or shorter than expected. Your campaign’s approach should be two-pronged. Be transparent.

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Connection Cafe

NOVEMBER 28, 2014

That’s why we developed resources to help nonprofits across the country join this movement that celebrates the generosity and willingness of others to give. For Goodness Shake is a mobile app for anyone who wishes they could do more to help nonprofits in their local community. This year, Blackbaud created For Goodness Shake.

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Connection Cafe

JUNE 22, 2017

24 Nonprofit Resources for the Smart Fundraiser: Sector Insight: Giving USA : If you didn’t know Giving USA was out I’m going to assume you’ve been on vacation and have avoided all websites and social media. 4 Signs You Are a Burned Out Nonprofit Fundraiser : Even if you have a vacation on the horizon, make sure you’re not burned out.

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Connection Cafe

JANUARY 30, 2012

This morning I have the good fortune to be presenting to a sold-out crowd at the Social Media for Nonprofits Conference in NYC. Social Media for Nonprofits Excerpt on Prezi. Author: Cheryl Black. While I know we’d all love to be hanging out in NYC together, unfortunately it’s just not feasible. Not so my friends!

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Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. Couple that with the rising cost of donor acquisition and you’ve got an incredibly difficult environment for fundraisers (and their nonprofits) to succeed. But we can and SHOULD change this!

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Connection Cafe

JULY 5, 2017

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” These terms have been so overused that they’ve lost their meaning, and I’ve found that many organizations still struggle to elevate their nonprofit websites to be more than just online brochures.

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Connection Cafe

FEBRUARY 8, 2018

Between the hashtags, the Facebook groups, the online petitions, the blog posts, and the constant emails, there’s just an overwhelming amount of advocacy communication online today. Analytic Activism documents how nonprofits are using analytics to listen, experiment, learn, and thrive in the digital era.

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Connection Cafe

AUGUST 15, 2014

We live in a world where the reality is that nonprofits have to get creative to gain and keep our attention. What it should do, though, is start conversations across the nonprofit community about how fundraising and marketing is continuing to evolve in the digital age. The problem is, this isn’t a perfect world. Absolutely not.

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Connection Cafe

JULY 24, 2013

Listening to how your nonprofit is portrayed in the marketplace is a critical component of your overall marketing and communication strategy. You may think your nonprofit communicates initiatives and priorities clearly, while constituents see something totally different. You are a brand whether you like it or not….you’re

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Connection Cafe

FEBRUARY 10, 2014

As nonprofits, YOU can make someone feel like a VIP. As a nonprofit on a limited budget, you can make someone feel like a VIP by offering them a glimpse of what goes on behind the scenes. From here, you can see athletes’ tweets, Instagram pictures and Facebook feeds. Of importance. It is written in our DNA.

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Connection Cafe

FEBRUARY 10, 2014

We’re one month out from NTEN’s annual Nonprofit Technology Conference (NTC) in Washington, DC. The official hashtag, #14NTC , is starting to buzz on Twitter, and I’m getting hyped about connecting with nonprofit leaders from around the globe! This was a gathering of people at the forefront of nonprofit technology.

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Connection Cafe

FEBRUARY 23, 2017

Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. How about your nonprofit, school, or chairity? It might also be the last real opportunity you have in which the person is this eager to interact with your nonprofit.

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Connection Cafe

JANUARY 26, 2014

Here are this week’s nonprofit highlights: Katherine Lindstedt said it best on the Big Duck blog – “the English language is rich with possibilities.” Take a look at Beth Kanter’s World’s Best Intern: Advice from Nonprofits to Interns for insider tips on finding and nurturing the best interns possible.

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International Story Retention Social Media 31

Connection Cafe

JUNE 4, 2020

Listen in to hear Robyn talk about why livestream fundraising can be an important fundraising tool, the main platforms organizations can use for livestreaming (such as Twitch and Facebook Live), and some of the ways that organizations can leverage livestreaming to reach a larger audience.

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Connection Cafe

AUGUST 3, 2010

You and your nonprofit organization probably already “get” that social media can help you drive programs and online results. For the next three Wednesdays, I’m hosting Office Hours with some incredible nonprofit experts to help present these tips and answer your questions about a different platform each week.

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