Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

Social Media 279

Social Media Training Train Media 279

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.”

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JANUARY 11, 2014

Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year. Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools.

Trend 279

Trend Technology Social Media YouTube 279

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

Social Media 278

Social Media Media Hints Social 278

Nonprofit Tech for Good

SEPTEMBER 28, 2017

Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.).

Social Media 263

Social Media Practice Media NGO 263

Nonprofit Tech for Good

SEPTEMBER 10, 2013

The experience has made me acutely aware that access to information about trends in nonprofit technology, online fundraising, and social media often does not reach small NGOs – especially those in rural areas. 2) Launch an e-newsletter. Of course, being based in the U.S., Of course, being based in the U.S.,

Practice 278

Practice Develop NGO Online 278

Nonprofit Tech for Good

MARCH 18, 2013

It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

Websites 251

Websites Design History Online 251

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Track 236

Track Mobile Media Fundraising 236

NetWits

MAY 21, 2008

One creative solution is social networking. Social networking technology” is the term used to describe websites that allow members to use their personal and business relationships for networking, hiring, and obtaining references. NetWits Newsletters Social Networking Internet Marketing.

Social Network 105

Social Network Network Social Linkedin 105

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Track 186

Track Mobile Media Fundraising 186

NetWits

MAY 12, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? of the entire American population use Facebook. With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right?

Social Media 279

Social Media Studies Fundraising Media 279

Nonprofit Tech for Good

JULY 14, 2014

It’s very common for nonprofits to assume that volunteers and interns can effectively manage their mobile and social media presence simply because they are young and came of age during the rise of social networking. HTML looks much more intimidating than it actually is, and all new media managers should be skilled in basic HTML.

Skills 279

Skills Management Media Social Media 279

Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 2) Embed Twitter and Facebook widgets into your homepage.

Social Media 250

Social Media Integration Websites Widget 250

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. It’s not the tools. Social media is not free!

Social Media 273

Social Media Management Media Social 273

NTEN

NOVEMBER 9, 2010

Nonprofit organizations are increasingly adopting social networking tools to create a sense of community among members and donors. Although these statistics reinforce nonprofit's acceptance of social media, the numbers do not show whether organizations have adopted internal or external tools. . Why Internal Tools?

Social Network 64

Social Network Social Media International Network 64

Nonprofit Tech for Good

SEPTEMBER 24, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 194

Online Google Wikipedia gMail 194

Nonprofit Tech for Good

SEPTEMBER 26, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 193

Online Google Wikipedia gMail 193

Nonprofit Tech for Good

APRIL 2, 2016

Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach has dropped to an abysmal 1%. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine.

Fun 246

Fun Resource Stats Wikipedia 246

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

MAY 3, 2011

Chapter 1 Websites, E-newsletters, and “Donate Now” Campaigns. The Importance of the E-newsletter. How to Launch an E-newsletter. Eleven E-newsletter Best Practices for Nonprofits. Eleven E-newsletter Best Practices for Nonprofits. Five Ways to Build Your E-newsletter List. Facebook Community Pages?

Social Media 203

Social Media Content Social Chapter 203

Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide. website, e-newsletter, Donate Now campaigns) and Web 2.0

Social Media 206

Social Media Media Social Myspace 206

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites.

Fun 279

Fun Resource Audio Stats 279

NetWits

FEBRUARY 2, 2011

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. This tool will crawl and evaluate your website for a lot of the key elements you should be monitoring. Do you create educational material? Do you put on local activities?

email 246

email Social Social Media Search 246

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

Social Media 279

Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

DECEMBER 5, 2010

Facebook: facebook.com/womenforwomen. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? Title: Multimedia/Online Coordinator.

Social Media 217

Social Media International Interview Examples 217

Nonprofit Tech for Good

JANUARY 28, 2010

as follows: Web 1.0 = Websites, e-mail newsletters and “Donate Now” buttons. is one person or organization pushing content out to many people via websites and e-mail newsletters. Web 2.0 = Blogs, wikis, and social networking sites. Group text campaigns function like e-mail newsletters in Web 1.0… and Web 3.0

Web 200

Web Newsletter Mail Mobile 200

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Title: Director of Emerging Media.

United States 246

United States Social Media Interview Examples 246

Nonprofit Tech for Good

MARCH 4, 2010

They get lots of Thumbs Up on Facebook too. Very useful to social media practitioners and bloggers. IconsPedia : A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Google Internet Stats : A collection of economic and media trends and stats.

Resource 222

Resource Fun Alexa Stats 222

Nonprofit Tech for Good

JULY 11, 2012

It’s important to note that the time requirements for each tool are fluid and are always changing from week to week, but the estimates do provide a framework that will help you draft a realistic social media manager job description and decide what social media tools your nonprofit can utilize based on your capacity.

Social Media 248

Social Media Media Ning Social 248

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. What social media tools are you currently utilizing? Direct mail and e-newsletters are still the leaders.

Social Media 210

Social Media Conservancy Interview Media 210

Connection Cafe

MAY 12, 2017

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? You can apply here.

Facebook 38

Facebook Money Raise Broadcast 38

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even.

Social Media 252

Social Media Media Social Stats 252

ASU Lodestar Center

JULY 6, 2011

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. Facebook is a leader in social media, with approximately 500 million users across various demographics.

Facebook 84

Facebook Organization Social Media Blogger 84

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Here’s a run through of the Tools Galore session.

Tools 100

Tools Tech Map Case Study 100

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 5% Yes… they donate on our website after reading something in our e-newsletter. 25% Facebook. [ [link] ]. 10% Other.

Results 193

Results Communication Strategy Myspace 193

NTEN

NOVEMBER 8, 2010

She now uses Google Search, reads her news online, sends and receives email, and even uses Facebook to check-in with family and friends. That said, she understands the power of these tools, and relishes the opportunity to learn more. These are the tools that I used to get my Grandmother started: Google Search - So simple!

Tools 92

Tools Skype Netsquared Bookmarking 92