Nonprofit Tech for Good

APRIL 24, 2010

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. I don’t think so.

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ROI Integration Question Facebook 241

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

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Social Media ROI Media Myspace 218

Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

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Facebook ROI Feeds News 270

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. My YouTube examples don’t quite fit this lofty definition.

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 7) Your Facebook Page only has one admin.

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Social Media Training Train Media 277

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. 2) Is mobile.

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Social Media Skills Management Media 264

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Social Media Metrics Track Myspace 243

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. View Webinar On Demand for $20 ]. via Facebook.

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Social Media Strategy Media NPO 181

Nonprofit Tech for Good

OCTOBER 14, 2009

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. Causes App.

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Facebook YouTube United States Twitter 214

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

JUNE 3, 2012

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website.

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Social Media Integration Websites Widget 241

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. from Facebook. Let's use Facebook as the example. from LinkedIn.

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ROI Linkedin Online Analytics 91

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

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Track Mobile Media Fundraising 185

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. 1) Facebook. Create a Facebook Page.

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Social Media Social Media Tech 266

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

Social Media 268

Social Media Management Media Social 268

Nonprofit Tech for Good

JUNE 3, 2012

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 6) What is the size of your organization’s e-mail newsletter list? 25% Facebook.

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Results Communication Strategy Myspace 192

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Social Media Media Ning Social 239

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). I was very reluctant to move over to Facebook. It was ugly.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Post calls to action.

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Content Ideas Organization New York 231

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

JUNE 3, 2012

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Learn how to successfully integrate your website, e-newsletter and “Donate Now” campaigns with social and mobile media.

Social Media 243

Social Media Media Social Stats 243

Nonprofit Tech for Good

FEBRUARY 10, 2013

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. Using all CAPS is bad online etiquitte on Twitter – and on Facebook, your website, your e-newsletter, everywhere.

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Twitter Avatar Profile Nonprofit 256

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Definitely integrate your blog posts with your e-newsletter.

Content 254

Content Ideas Nonprofit Interview 254

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Avatar Organization 217

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. e-Newsletter. Create a Google+ Page for your nonprofit and start informing your communities on Facebook and Twitter that your nonprofit is now also on Google+.

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Social Media Media Management Social 241

Nonprofit Tech for Good

JANUARY 16, 2012

Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. Add the Pinterest icon to your webite, blog, and e-newsletter. The vast majority of nonprofits do not have Facebook or Twitter icons on their website, blog, and/or in their e-newsletter, let alone a Pinterst icon.

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Profile Nonprofit Twitter Social Network 250

Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. Don’t try to be clever and put your Facebook Page or Twitter Profile.

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Linkedin Group Practice Management 195

Nonprofit Tech for Good

JANUARY 8, 2012

e-Newsletter. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit.

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Google Practice gMail Avatar 209

Nonprofit Tech for Good

OCTOBER 22, 2009

Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Justly recently I deleted over 200 Facebook “Friends&# and decided that my personal profile on Facebook was going to be exactly that.

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Social Media Media Management Tips 253

Nonprofit Tech for Good

FEBRUARY 26, 2012

e-Newsletter. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit.

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Google Practice gMail Avatar 191

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Definitely integrate your blog posts with your e-newsletter.

Content 117

Content Ideas Nonprofit Interview 117

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

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Facebook Social Media Advocacy Online 50